BIOSIMILARS HOLOSCREEN GAME

TitleBIOSIMILARS HOLOSCREEN GAME
BrandAMGEN
Product/ServiceAMGEN BIOSIMILARS
Category E02. Regulated: Healthcare Professional
Entrant PEIX AGENTUR FüR DESIGN & KOMMUNIKATION Berlin, GERMANY
Idea Creation PEIX AGENTUR FüR DESIGN & KOMMUNIKATION Berlin, GERMANY
Credits
Name Company Position
Mario Michael Schmidt Peix Agentur für Design und Kommunikation GmbH Creative Director
Pascal Streicher Peix Agentur für Design und Kommunikation GmbH Senior Art Director
Clemens Grambow Peix Agentur für Design und Kommunikation GmbH Art Director
Katja Casper Peix Agentur für Design und Kommunikation GmbH Art Director
Claus Marquardt Peix Agentur für Design und Kommunikation GmbH Senior Copywriter

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including

RX communication is strong regulated and just direct to Healthcare Professionals allowed. There are also strong compliance rules in the communication direct to Healthcare Professionals.

Describe the target audience and why your work is relevant to them. Pharma audience types:

The target groups are Healthcare Professional and they should learn more about Biosimilars. HCPs have a lot of questions about Biosimilars. We give them answeres.

Background

Situation: Amgen as a Biotech Company is the new player in Biosimilars. But compared to market competitors Amgen has all the expertise, knowledge and quality as one of the first Biotech companies in the world. So they are not really new in the area and HCPs can trust the pioneer in Biotech. Brief: Show HCPs on a congress that Biosimilars are similar to the original drug. Objectives: HCPs should know that Amgen provides Biosimilars HCPs must be educated about Biosimilars HCPs should know why Amgen Biosimilars are better than others

Describe the creative idea

We created SIMILARITY. A powerful interaction at a congress. The goal: build a Biosimilar antibody as fast and similar as you can. SIMILARITY was working with a new amazing technology. The holoscreen with gesture control allowed the users an unbelievable 3D experience.

Describe the execution

• Implementation: 3D holoscreen game with gesture control • Timeline: 8 weeks from scratch to implementation • Placement: HCP Congress

List the results

Currently not available