LAST WORDS

TitleLAST WORDS
BrandGERMAN ASSOCIATION OF CHILDREN´S HOSPICES
Category B03. Fundraising & Advocacy
Product/ServiceAWARENESS
Entrant SERVICEPLAN HEALTH & LIFE München, GERMANY
Idea Creation SERVICEPLAN HEALTH & LIFE München, GERMANY
Idea Creation 2 MEDIAPLUS Munich, GERMANY
Media Placement SERVICEPLAN HEALTH & LIFE München, GERMANY
Media Placement 2 MEDIAPLUS Munich, GERMANY
Credits
Name Company Position
Alexander Schill Serviceplan Health & Life / Serviceplan Group / Media Plus Chief Creative Officer
Matthias Harbeck Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH Creative Managing Partner
Mike Rogers Serviceplan Health & Life / Serviceplan Group / Media Plus Creative Partner
Christoph Bohlender Serviceplan Health & Life / Serviceplan Group / Media Plus Creative Director
Matthias Jester-Pfadt Serviceplan Health & Life / Serviceplan Group / Media Plus Creative Director
Hans Weizenegger Serviceplan Health & Life / Serviceplan Group / Media Plus Copywriter
Rebecca Hartmann - Illustrator
Katrin Hein Serviceplan Health & Life / Serviceplan Group / Media Plus Art Buyer
Thomas Koch - Ambassador
Lukas Pachoinig Serviceplan Health & Life / Serviceplan Group / Media Plus Creative Media Manager
Gülaycan Coban Serviceplan Health & Life / Serviceplan Group / Media Plus Account Manager

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including

As this was a campaign for a charitable organization, there were no restrictions or regulations for the campaign communication.

Describe the target audience and why your work is relevant to them. Pharma audience types:

The target audience were all indivdiuals who worked or traveled or were passing by the train stations and airports to collect donations. This was also open to the general audience through social media (Facebook).

Cultural/Context information for the jury

There are no cultural or local references that are included in the campaign.