REVERSE POEMS

TitleREVERSE POEMS
BrandBLUE CROSS
Category B01. Brand-led Education & Awareness
Product/ServiceADDICTION AID
Entrant SERVICEPLAN HEALTH & LIFE München, GERMANY
Idea Creation SERVICEPLAN HEALTH & LIFE München, GERMANY
Idea Creation 2 SERVICEPLAN CAMPAIGN 1 Munich, GERMANY
Media Placement SERVICEPLAN HEALTH & LIFE München, GERMANY
Media Placement 2 SERVICEPLAN CAMPAIGN 1 Munich, GERMANY
Production SERVICEPLAN HEALTH & LIFE München, GERMANY
Production 2 SERVICEPLAN CAMPAIGN 1 Munich, GERMANY
Credits
Name Company Position
Alexander Schill Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH Chief Creative Officer
Matthias Harbeck Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH Creative Managing Partner
Till Hohmann Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH Managing Director Creation
Sandra Loibl Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH Executive Creative Director
Dr. Sebastian Wolf Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH Senior Copywriter
Christoph Bohlender Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH Creative Director
Franziska Stroehle Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH Art Director
Matthias Jester-Pfadt Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH Senior Art Director
Florian Trebus Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH Account Director
Ricarda Jacob Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH Account Manager
Frank Graefe Eat, Sleep + Design Illustrator

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including

As this is a campaign for a charitable organization, there were no restrictions or regulations that needed to be followed.

Describe the target audience and why your work is relevant to them. Pharma audience types:

Our target audience were alcoholics,compulsive gamblers and drug addicts.

Cultural/Context information for the jury

There are no cultural or local references included in the campaign.