Title | REVERSE POEMS |
Brand | BLUE CROSS |
Product/Service | ADDICTION AID |
Category |
B01. Brand-led Education & Awareness |
Entrant
|
SERVICEPLAN HEALTH & LIFE München, GERMANY
|
Idea Creation
|
SERVICEPLAN HEALTH & LIFE München, GERMANY
|
Idea Creation 2
|
SERVICEPLAN CAMPAIGN 1 Munich, GERMANY
|
Media Placement
|
SERVICEPLAN HEALTH & LIFE München, GERMANY
|
Media Placement 2
|
SERVICEPLAN CAMPAIGN 1 Munich, GERMANY
|
Production
|
SERVICEPLAN HEALTH & LIFE München, GERMANY
|
Production 2
|
SERVICEPLAN CAMPAIGN 1 Munich, GERMANY
|
Alexander Schill |
Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH |
Chief Creative Officer |
Matthias Harbeck |
Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH |
Creative Managing Partner |
Till Hohmann |
Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH |
Managing Director Creation |
Sandra Loibl |
Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH |
Executive Creative Director |
Dr. Sebastian Wolf |
Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH |
Senior Copywriter |
Christoph Bohlender |
Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH |
Creative Director |
Franziska Stroehle |
Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH |
Art Director |
Matthias Jester-Pfadt |
Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH |
Senior Art Director |
Florian Trebus |
Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH |
Account Director |
Ricarda Jacob |
Serviceplan Campaign 1 GmbH/ Serviceplan Health & Life GmbH |
Account Manager |
Frank Graefe |
Eat, Sleep + Design |
Illustrator |
As this is a campaign for a charitable organization, there were no restrictions or regulations that needed to be followed.
Our target audience were alcoholics,compulsive gamblers and drug addicts.