SMALL PRINT

Bronze Eurobest
ClientHANS ANDERS
Category C02. Health Services & Facilities
TitleSMALL PRINT
Product/ServiceHANS ANDERS
Entrant MORTIERBRIGADE Brussels, BELGIUM
Idea Creation MORTIERBRIGADE Brussels, BELGIUM
Media Placement UM Brussels, BELGIUM
PR MORTIERBRIGADE Brussels, BELGIUM
Production CZAR Brussels, BELGIUM
Production 2 RAYGUN Brussels, BELGIUM
Production 3 NOZON Brussels, BELGIUM
Credits
Name Company Position
Jens Mortier mortierbrigade Creative Director
Joost Berends mortierbrigade Creative Director
Philippe De Ceuster mortierbrigade Creative Director
Jutta Callebaut mortierbrigade Copywriter
Girbe Bogaerts mortierbrigade Art Director
Vincent D'Halluin mortierbrigade Strategic Director
Charlotte Coddens mortierbrigade Head of Production
Lisa De Roeck mortierbrigade Producer
Anne-Cécile Collignon mortierbrigade PR Manager
Jonas Van Bael mortierbrigade Social Media Manager
Pieter Nijs mortierbrigade Digital Director
Jeroen De Bock mortierbrigade Digital Business Manager
Melissa Tack mortierbrigade Digital Project Manager
Wim De Dobbeleer mortierbrigade Graphic Designer
Jeroen Annokkee Czar Director
Eurydice Gysel Czar Executive Producer
Maarten De Sutter Czar Producer
Rutger Storm DOP
Geert Paredis Art Director
Jaap Zunneberg Animal Handler
Marc Bechtold Kapsalon Editor
Geert De Doncker Editor
Joost Van Kerckhove Colour Grading
Stijn Van Assche Editor
Robin De Praetere Editor
Peter Prinsen Editor
Bieke De Keersmaecker Czar Post Producer

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including

Hans Anders is the biggest chain of opticians in Belgium. They have about 440 shops in Europe (Belgium, The Netherlands, France and Sweden). They sell all things optical, and also hearing devices. There aren’t any important restrictions or regulations in Belgium.

Describe the target audience and why your work is relevant to them. Pharma audience types:

The target audience for this campaign is the patient.

Write a short summary of what happens in the film

Hans Anders is one of the biggest chains of opticians in Belgium and in Holland. In these films Mister Hans Anders talks about the Hans Anders values. And he fantasizes what the other opticians do with all the extra money they charge to their clients. Gently suggesting the viewers to better not take any risk, and just come to Hans Anders.

Cultural/Context information for the jury

No extra cultural information for the jury