THIS DAY IS FOR YOU

TitleTHIS DAY IS FOR YOU
BrandDUPIXENT
Product/ServiceATOPIC DERMATITIS DISEASE AWARENESS
Category F01. Regulated
Entrant HAVAS LYNX Manchester, UNITED KINGDOM
Idea Creation HAVAS LYNX Manchester, UNITED KINGDOM
Media Placement HAVAS LYNX Manchester, UNITED KINGDOM
Production HAVAS LYNX Manchester, UNITED KINGDOM
Credits
Name Company Position
Tom Richards Havas Lynx Group Chief Creative Officer
Tim Jones Havas Lynx Group Creative Director
John McPartland Havas Lynx Group Art Director
Joe Coleman Havas Lynx Group Copywriter
Laura Moulden Havas Lynx Group Senior Planner
Claire Knapp Havas Lynx Group Managing Director
Becky Richards Havas Lynx Group Group Account Director

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including

Europe regulations state no direct link to products or treatments in unbranded communications. We worked in line with all European regulatory bodies and the client’s in-house legal and compliance teams.

Describe the target audience and why your work is relevant to them. Pharma audience types:

Patients. Atopic dermatitis can take everything from patients. It can rob them of opportunities, moments and feelings. It steals days. Days and days and days of their lives.

Write a short summary of what happens in the film

Atopic dermatitis can take everything from patients. It can rob them of opportunities, moments and feelings. It steals days. Days and days and days of their lives. To launch the first ever Atopic Dermatitis Day we created a film which empathised with patients, whilst telling them that this is one day that can’t be taken from them. We hear a woman telling the story of an unforgettable girls holiday from the 90’s, the off the cuff moments that helped forge a lifetime friendship. We reveal that rather than recollecting her own memories, it’s yet another time that Atopic Dermatitis has taken from her.

Cultural/Context information for the jury

n.a