WRITTEN BY PSORIASIS

TitleWRITTEN BY PSORIASIS
BrandJANSSEN
Product/ServiceTREMFYA
Category H01 . Regulated
Entrant JANSSEN High Wycombe, UNITED KINGDOM
Idea Creation PUBLICIS LIFEBRANDS London, UNITED KINGDOM
Production PUBLICIS LIFEBRANDS London, UNITED KINGDOM
Credits
Name Company Position
Shaheed Peera Publicis LifeBrands Executive Creative Director
Khalid Latif Publicis LifeBrands Associate Creative Director
Tom Wordley Publicis LifeBrands Copy Supervisor
Jonathan Webb Publicis LifeBrands Art Director
Chessa Williams Publicis LifeBrands Senior Designer

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including

In the UK, pharma companies cannot promote prescription drugs or products to consumers. This piece is patient-only material (in that it can only be seen by patients diagnosed with psoriasis and prescribed Tremfya). It adheres to the ABPI Code of Practice.

Describe the target audience and why your work is relevant to them. Pharma audience types:

This piece of communication is for patients with psoriasis. Specifically, patients who have been prescribed Tremfya, an effective treatment for the disease. This is the first psoriasis patient support pack written by someone with psoriasis.

Cultural/Context information for the jury

This piece of patient communication is specially for psoriasis patients who have been prescribed Tremfya, an effective treatment for the disease.