MAKE BLOOD CANCER VISIBLE

Short List
ClientJANSSEN
Category F01. Regulated
TitleMAKE BLOOD CANCER VISIBLE
Product/ServiceBLOOD CANCER AWARENESS
Entrant JANSSEN High Wycombe, UNITED KINGDOM
Idea Creation PUBLICIS LIFEBRANDS London, UNITED KINGDOM
Idea Creation 2 PAUL COCKSEDGE STUDIO London, UNITED KINGDOM
Production PAUL COCKSEDGE STUDIO London, UNITED KINGDOM
Credits
Name Company Position
Shaheed Peera Publicis LifeBrands Executive Creative Director
Khalid Latif Publicis LifeBrands Associate Creative Director
Jonathan Webb Publicis LifeBrands Art Director
Paul Cocksedge Paul Cocksedge Studio Design Director
Dimuthu Jayawardana Publicis LifeBrands Senior Planner
Marionne Lugay Publicis LifeBrands Account Director
Nina Tsalapatanis Publicis LifeBrands Account Director
Katie McMorran Publicis LifeBrands Business Unit Director
Mark Cocksedge Paul Cocksedge Studio Photographer

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including

In the UK, pharma companies cannot promote prescription drugs or products to consumers. This piece does not promote a prescription-only product and functions as disease awareness for the general public. It adheres to the ABPI Code of Practice.

Describe the target audience and why your work is relevant to them. Pharma audience types:

The target audience for this piece was the general public, which includes patients and healthcare professionals alike. Public awareness and understanding of blood cancer is shockingly low despite it being the 3rd biggest cancer killer in the UK. Raising awareness of its signs and symptoms is beneficial to everyone.

Cultural/Context information for the jury

Public awareness and understanding of blood cancer is shockingly low despite it being the 3rd biggest cancer killer in the UK. There are many statistics associated with the disease: 136 different types, 104 people diagnosed every day, one person diagnosed every 14 minutes. In fact, blood cancer kills more people than breast or prostate cancer every year, yet most of us don’t know much about it and wouldn’t know what symptoms to look for. Our challenge was to get people in the UK talking about blood cancer like never before, and raise awareness of its signs and symptoms.