SHAKE PARKINSON OFF

TitleSHAKE PARKINSON OFF
BrandICM PARKINSON
Product/ServicePREVENTION OF PARKINSON'S DISEASE
Category B03. Fundraising & Advocacy
Entrant PUBLICIS CONSEIL Paris, FRANCE
Idea Creation PUBLICIS CONSEIL Paris, FRANCE
Media Placement ZENITH Paris, FRANCE
PR PUBLICIS CONSEIL Paris, FRANCE
Production LA PAC Paris, FRANCE
Additional Company ICM Paris, FRANCE
Credits
Name Company Position
Bruno Bertelli Publicis Global Chief Creative Officer
Elie Trotignon Publicis Executive Creative Director
Pierre Coulier Publicis Digital Creative Director
Delphine Bojago Publicis Artistic Director / Copywriter
Olivier Gamblin Publicis Artistic Director / Copywriter
Gaëlle Morvan Publicis Account Manager
Laurent Enet Publicis Account Manager
Julien Mahé Publicis Creative Technologist
Kirgan Somville Publicis Creative Technologist
Etienne Averseng Publicis Strategic Planning
Patricia Denis-Du-Péage Publicis Process Manager
Florent Villiers Prodigious TV Producer
James Lees LA PAC Director
Jackson Hunt LA PAC DOP
Jérôme Denis LA PAC Producer
Eric Lipchitz LA PAC Production Director
Betty Bertrand LA PAC Post-Production Director
Benjamin Bruel LA PAC Editing
Xavier Guennan Prodigious Post-Production Manager
Karine Friang Prodigious Post-Production Manager
Mika Arslanyan Prodigious Post-Production
Guillaume Schmitt Prodigious Post-Production
Régis Oyer Prodigious Post-Production
Sylysak Taidonekhong Prodigious Post-Production
Julien Laudicina Prodigious Post-Production
Olivier Guillou Prodigious Sound Producer
Boris Nicou Prodigious Sound Producer
Florentin Foucault Prodigious Mixer
David Cailleaux Prodigious Mixer

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including

There are no restrictions.

Describe the target audience and why your work is relevant to them. Pharma audience types:

Non-affected people : Donation are critical as they fund ICM work. As main donators are people affected by the disease, ICM needed to find a way to touch non-affected people in order to dramatically increase sources of donations. We focused on the younger by creating something new on the phones.

Write a short summary of what happens in the film

The film takes us through Tom's life, from his childhood to old age. During the key moments of his life, the different emotions he feels make him tremble. When he is older and the symptoms of the disease start to appear, his tremor is no longer due to the emotions but to Parkinson's disease itself and they don’t stop. The objective of the film is to create understanding through associating Tom’s trembling to the phone vibrations. The campaign aims to engage all generations, and to mobilise a younger audience. Because only “our emotions should make us tremble”, everyone will have the opportunity to stop the vibrating by making a donation to the ICM to support the research and help the institute to defeat Parkinson's disease.

Cultural/Context information for the jury

Today, Parkinson’s disease affects 160,000 people in France. About 8,000 new cases are reported each year. In the context of World Parkinson's Day, on April 11th, the ICM (Institut du cerveau et de la moelle épinière / the Brain and Spinal Cord Institute), is highlighting their latest advances, therapeutic innovations of tomorrow, and the new treatments made possible by the advances in neuro-imaging and the use of Big Data.

Tell the jury anything relevant about the cinematography.

Perfect.