ANN-KATRIN

TitleANN-KATRIN
BrandALZHEIMER RESEARCH INITIATIVE
Category B03. Fundraising & Advocacy
Product/ServiceCALL FOR DONATIONS
Entrant BBDO Düsseldorf, GERMANY
Idea Creation BBDO Düsseldorf, GERMANY
Additional Company PROXIMITY GERMANY Düsseldorf, GERMANY
Additional Company 2 BBDO Düsseldorf, GERMANY
Credits
Name Company Position
Wolfgang Schneider BBDO Group Germany GmbH Chief Creative Officer
Kristoffer Heilemann BBDO Düsseldorf GmbH Creative Managing Director
Daniel Haschtmann BBDO Düsseldorf GmbH Executive Creative Director
Tobias Feige BBDO Düsseldorf GmbH Executive Creative Director
Sebastian Steller Proximity Worldwide GmbH Creative Director
Jacobo Concejo Proximity Worldwide GmbH Creative Director
Martino Monti Proximity Worldwide GmbH Art Director
Dejan Handjiski Proximity Worldwide GmbH Art Director
Sue Nisbet Proximity Worldwide GmbH Managing Director
Liselotte Schwenkert BBDO Düsseldorf GmbH Client Service Director
Vera Vanselow BBDO Düsseldorf GmbH Senior Account Manager
Birgit Paulat BBDO Düsseldorf GmbH Art Buying
Alma Haser - Jigsaw-Idea
Stefan Kranefeld Stefan Kranefeld Imaging Photographer / Post Production

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including

tba

Describe the target audience and why your work is relevant to them. Pharma audience types:

The target are common people, families, everyday person; cause Alzheimer is a disease that could hit everybody and when hit someone effect all the family.

Translation: Provide a full English translation of any text.

PIECE BY PIECE ALZHEIMER'S TAKES AWAY THE MEMORY. HELP TO WIN THE FIGHT. ALZHEIMER RESEARCH INITIATIVE

Cultural/Context information for the jury

With 1.2 million Germans suffering from Alzheimer’s and 3 million expected by 2050, Alzheimer Research Initiative is working fervently to raise funding for a cure. Our brief was to share the absolute heartbreak of what it means to have Alzheimer’s, and instil a sense of urgency in fundraising for a cure. Alzheimer’s disease gradually destroys the memory – a painful and tormenting process for patients and their loved ones.

Write a short summary of what happens in the ambient execution or campaign.

As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece.