THE ADVICE (IL CONSIGLIO)

TitleTHE ADVICE (IL CONSIGLIO)
BrandAMPLIFON HEARING AIDS
Category A03. OTC Products/Devices
Product/ServiceAMPLIFON HEARING AIDS
Entrant AUGE HEADQUARTER Milan, ITALY
Idea Creation AUGE HEADQUARTER Milan, ITALY
Credits
Name Company Position
Federica Ariagno Auge Headquarter Executive Creative Director
Giorgio Natale Auge Headquarter Executive Creative Director
Federica Ariagno Auge Headquarter Executive Creative Director
Williams Tattoli Auge Headquarter Creative Director
Federico Anelli Auge Headquarter Copywriter
Niccolò Bossi Auge Headquarter Copywriter
Antonio Mitra Auge Headquarter Copywriter
Mattia Molinari Mercurio Cinematografica Director

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including

Nothing to report.

Describe the target audience and why your work is relevant to them. Pharma audience types:

It is commonly thought that the use of hearing aids is still a taboo.This is why the advice of those who have already tried the acoustic solutions and their advantages become essential to help those suffering from hearing loss to overcome their fears and take care of their hearing loss.

Write a short summary of what happens in the film

We see a middle-aged man using a microphone to record different sounds in various locations. The images are accompanied by the voice-over of our protagonist. He is reading the letter he has sent to his dear friend to thank him for the valuable advice he gave him: try Amplifon acoustic solutions. Eventually, we discover that all the recorded sounds form a sort of playlist that the protagonist has sent as a gift to his friend, along with the letter.

Cultural/Context information for the jury

Nothing to report.