Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Innovative Technology
NSYNTH SUPER
GOOGLE / MUSICAL INSTRUMENT
GOOGLE CREATIVE LAB London UNITED KINGDOM GOOGLE CREATIVE LAB
London
UNITED KINGDOM
Short List
HELMET HAIR
THE HELMET HAIR COMPANY / HELMET HAIR
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
A02 Applied Innovation
THE OMEN BY HP CHALLENGE 2018
EA GAMES / OMEN - VIDEO GAME
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
SUSTAIN
HUAWEI / P20
FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM
Short List
SAFELOCK
KPN / SAFELOCK
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS
STUA
IKEA NORWAY / IKEA NORWAY
SMFB Oslo NORWAY SMFB
Oslo
NORWAY
Short List
ECTOR THE PROTECTOR BEAR
ROCHE / NO-SMOKING CAMPAIGN
INTEGER Milan ITALY INTEGER
Milan
ITALY
PETA "EYE TO EYE"
PETA DEUTSCHLAND E.V. / PETA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
DEMODERN
Hamburg
GERMANY
DATA-DRIVEN DYNAMIC AUDIO: EUROWINGS PERSONALISES RADIO ADVERTISING
EUROWINGS / EUROWINGS FLIGHTS
ADD2 Duesseldorf GERMANY ADD2
Duesseldorf
GERMANY
PR STUNT “THE TROJAN BILLBOARD.”
FEDERAL MINISTRY OF THE INTERIOR / Road Safety
FISCHERAPPELT Berlin GERMANY FISCHERAPPELT
Berlin
GERMANY
GAME CHAINGER
UNICEF / UNICEF
MAKEMEPULSE Paris FRANCE BETC
Paris
FRANCE
Short List
THE REAL VOICE OF LOUIS XIV
CANAL+ / VERSAILLES
MAKEMEPULSE Paris FRANCE BETC
Paris
FRANCE
HEAR THE TASTE WITH STEVEN LIU
FINNAIR / FLIGHTS
MIRUM AGENCY Helsinki FINLAND MIRUM AGENCY
Helsinki
FINLAND
AUDI E-XPERIENCE
AUDI (D'IETEREN) / AUDI E-TRON
PROPHETS Antwerp BELGIUM PROPHETS
Antwerp
BELGIUM
A03 Technological Development
SAMSUNG SMARTSUIT
SAMSUNG ELECTRONICS BENELUX / SMARTPHONE
CHEIL WORLDWIDE Amsterdam THE NETHERLANDS CHEIL WORLDWIDE
Amsterdam
THE NETHERLANDS
Short List
JFK UNSILENCED
THE TIMES/NEWS UK & IRELAND / NEWSPAPER
ROTHCO | ACCENTURE INTERACTIVE Dublin IRELAND ROTHCO | ACCENTURE INTERACTIVE
Dublin
IRELAND
Short List
MAKING THE WORLD ACCESSIBLE, DOT BY DOT.
DOT INCORPORATION / DOT TECHNOLOGY & PRODUCTS
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN KOREA
Seoul
CLOUDANDCO
Seoul
DOT INCORPORATION
Seoul
GERMANY
SOUTH KOREA
Grand Prix
DIGITAL DRIVING LICENCE
FINNISH TRANSPORT SAFETY AGENCY / DIGITAL DRIVING LICENCE
GREAT APES Helsinki FINLAND GREAT APES
Helsinki
FINLAND
TOUCHING MASTERPIECES
NEURODIGITAL / AVATAR VR GLOVES
GEOMETRY PRAGUE Prague CZECH REPUBLIC GEOMETRY PRAGUE
Prague
CZECH REPUBLIC
Innovation
A04 Early-stage Technology
DOT MINI. THE FIRST SMART MEDIA DEVICE FOR THE VISUALLY IMPAIRED.
DOT INCORPORATION / DOT MINI
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN KOREA
Seoul
DOT INCORPORATION
Seoul
CLOUDANDCO
Seoul
GERMANY
SOUTH KOREA
Innovation
PITCH-R
NISSAN / NISSAN FOOTBALL LAB
TBWA\G1 Paris FRANCE TBWA\G1
Paris
DAN PARIS
FRANCE
A05 Business Transformation
VALLEY OF CHANGE
JNF UK / SOCIAL CHANGE CAMPAIGN, ENCOURAGING PEOPLE TO RELOCATE TO MITZPE RAMON
JNF UK London UNITED KINGDOM McCANN VALLEY
Mitzpe Ramon
ISRAEL
KLM BB
KLM ROYAL DUTCH AIRLINES / KLM BB
CODE D'AZUR Amsterdam THE NETHERLANDS CODE D'AZUR
Amsterdam
THE NETHERLANDS
BLOCK WISH
S GROUP / ALEPA
S-GROUP Helsinki FINLAND SOK MEDIA
Helsinki
FINLAND
Innovation