Title Brand Product / Service Entrant Company Country Production Company Country Award
A04 Consumer Durables
THE GALLERY OF EMERGING SPECIES
HASBRO / PLAY-DOH
DDB PARIS FRANCE MERCI-MICHEL Paris / STUDIO 5 Paris FRANCE
Short List
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK BACON Copenhagen DENMARK
Short List
A05 Automotive
THE BLIND PHOTOGRAPHER
VOLKSWAGEN AG / VOLKSWAGEN ARTEON
GRABARZ & PARTNER Hamburg GERMANY BUBBLES FILM Berlin / SOHO ALTONA POSTPRODUCTION Hamburg GERMANY
Short List
A06 Retail
BLOCK WISH
S GROUP / ALEPA
S-GROUP Helsinki FINLAND ACCENTURE Helsinki / WÖRKS Helsinki FINLAND
Gold
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH
HEIMAT Berlin GERMANY MARKENFILM Berlin GERMANY
Short List
A07 Travel
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Bronze
A09 Media / Entertainment
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA
Grand Prix
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE HENRY Paris / WINAMAX Paris FRANCE
Silver
A10 B2B
THE LOST TYPOGRAPHY OF BAUHAUS
ADOBE / ADOBE TYPEKIT
ABBY PRIEST Stockholm SWEDEN SWIM CLUB Stockholm SWEDEN
Short List
A12 Corporate Social Responsibility (CSR) / Corporate Image
AUTISM CAN WORK
ANDROS / FRUITY DESERT
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE Paris FRANCE
Bronze
FREE DEMOCRATS "MADE OF DEFEAT – A PHOTOGRAPHIC TALE."
FREE DEMOCRATS / POLITICAL PARTY
HEIMAT Berlin GERMANY HEIMAT Berlin GERMANY
Short List
A13 Not-for-profit / Charity/ Government
ADOPTIFY
TIERSCHUTZVEREIN MUENCHEN E.V. / ADOPTIFY
SERVICEPLAN GERMANY Munich GERMANY NEVEREST München GERMANY
Short List
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS Brussels BELGIUM LATCHO DROM Brussels / RAYGUN Brussels BELGIUM
Bronze
HELP FOR HELP
STIFTUNG MENSCHEN FÜR MENSCHEN / ETHIOPIAN AID
BBDO Berlin GERMANY LOVESTONE FILM Berlin GERMANY
Short List
MY CHILD
MAGNA / NON-PROFIT
ISTROPOLITANA OGILVY Bratislava SLOVAK REPUBLIC ISTROPOLITANA OGILVY Bratislava SLOVAK REPUBLIC
Short List
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DAHOUSE AUDIO São Paulo / LE TOUR DU MONDE São Paulo BRAZIL
Bronze
B02 Microsites
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS Brussels BELGIUM LATCHO DROM Brussels / RAYGUN Brussels BELGIUM
Short List
B03 Web Service / App
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE) / REPICTURING HOMELESS
HAVAS GERMANY GERMANY CHAMAELEON DIGITAL VISION Düsseldorf / STUDIO FUNK Düsseldorf GERMANY
Silver
D01 Social Video
BOXES
UBER APACX / UBER
FORSMAN & BODENFORS Gothenburg SWEDEN INDIO Stockholm / SWISS INTERNATIONAL Stockholm SWEDEN
Short List
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK BACON Copenhagen DENMARK
Short List
WELCOME LISTENERS
HIFI KLUBBEN / HIFI KLUBBEN
&CO Copenhagen DENMARK BACON Copenhagen DENMARK
Short List
D02 Interactive Video
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE HENRY Paris / WINAMAX Paris FRANCE
Short List
D04 Brand / Product Video
HORNBACH "IN YOUR CORNER."
HORNBACH BAUMARKT AG / RETAIL / SERVICE
HEIMAT Berlin GERMANY KANU FILM GMBH Berlin GERMANY
Short List
E02 Social Purpose
DOGS FOR DOGS
PEDIGREE / CHARITY
CLM BBDO Paris FRANCE CLM BBDO Paris FRANCE
Short List
L'EAU DE CHRIS
CALM / CAMPAIGN AGAINST LIVING MISERABLY
BMB London UNITED KINGDOM
Short List
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY MAKING WAVES Oslo / BADEOG Oslo NORWAY
Short List
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DAHOUSE AUDIO São Paulo / LE TOUR DU MONDE São Paulo BRAZIL
Silver
E03 Innovative Use of Social or Community
BLOCK WISH
S GROUP / ALEPA
S-GROUP Helsinki FINLAND ACCENTURE Helsinki / WÖRKS Helsinki FINLAND
Silver
FIGHTING CANCER
CANCER@WORK / CANCER@WORK
CANCER@WORK Antony FRANCE
Silver
E04 Real-time Response
OBAMA'S USED CHAIR
IKEA NORWAY / IKEA NORWAY
SMFB Oslo NORWAY SMFB Oslo NORWAY
Short List
UNMASKING A RACIST AGENDA
EKSTRA BLADET / NEWSPAPER
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK
Short List
E05 Influencer / Talent
BLACKOUT TRACK
ASICS / GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM UNIT9 London UNITED KINGDOM
Short List
DOGS FOR DOGS
PEDIGREE / CHARITY
CLM BBDO Paris FRANCE CLM BBDO Paris FRANCE
Gold
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PRODIGIOUS Brussels / ROSES ARE BLUE Mechelen BELGIUM
Short List
E06 Co-Creation & User Generated Content
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Short List
E07 Content Placement
HELP FOR HELP
STIFTUNG MENSCHEN FÜR MENSCHEN / ETHIOPIAN AID
BBDO Berlin GERMANY LOVESTONE FILM Berlin GERMANY
Bronze
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO Paris / GANG FILMS Paris FRANCE
Short List
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DAHOUSE AUDIO São Paulo / LE TOUR DU MONDE São Paulo BRAZIL
Gold
E08 Community Building & Management
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO Paris / GANG FILMS Paris FRANCE
Short List
F01 Branded Games
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE HENRY Paris / WINAMAX Paris FRANCE
Bronze
RACE A NATION
VODAFONE / TELECOMMUNICATIONS
McCANN BUCHAREST ROMANIA
Short List
G01 Tangible Tech
DOT MINI. THE FIRST SMART MEDIA DEVICE FOR THE VISUALLY IMPAIRED.
DOT INCORPORATION / DOT MINI
SERVICEPLAN GERMANY Munich GERMANY PAULUS.CO Seoul / NEVEREST München SOUTH KOREA / GERMANY
Short List
FOOTBALLPEN
RADIO.DE GMBH / RADIO PLATFORM RADIO.NET
HAVAS GERMANY GERMANY NHB Düsseldorf / NHB Düsseldorf GERMANY
Bronze
G02 Spatial Tech
DRAW TO ART
GOOGLE / INTERACTIVE EASEL
GOOGLE CREATIVE LAB London UNITED KINGDOM GOOGLE CREATIVE LAB London UNITED KINGDOM
Short List
RECRUITING CAR
VOLVO / VOLVO S90
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS BELGIUM
Short List
H01 Integrated Multi-Platform Campaign (Online & Offline)
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA
Bronze
BLINDMETERS
OVK / PEVR (PARENTS OF ROAD VICTIMS) / ROAD SAFETY ORGANISATION
HAPPINESS BRUSSELS Brussels BELGIUM LATCHO DROM Brussels / RAYGUN Brussels BELGIUM
Bronze
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH
HEIMAT Berlin GERMANY MARKENFILM Berlin GERMANY
Short List
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK BACON Copenhagen DENMARK
Short List