Title Brand Product / Service Entrant Company Country Production Company Country Award
A01 Food & Drink
EXTRÄA HD
HÄAGEN DAZS / ICE CREAM ON DEMAND
PROXIMITY Boulogne-Billancourt FRANCE
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm / GO! FIGHT! FANTASTIC! Stockholm SWEDEN
DISCOVER A WORLD OF FLAVOUR
KELLOGG'S / PRINGLES
DIGITAS London UNITED KINGDOM COOKIE STUDIO London / DARK ENERGY FILMS London UNITED KINGDOM
EVENING SNACKING
KELLOGG'S / CRUNCHY NUT
DIGITAS London UNITED KINGDOM DARK ENERGY FILMS London UNITED KINGDOM
A03 Healthcare
GOODBYE TO THE MIDDLE AGES!
INVITRO / INVITRO
POSSIBLE MOSCOW RUSSIA POSSIBLE MOSCOW RUSSIA
A04 Consumer Durables
EXTREME REPS
EPSON / ECOTANK PRINTER
WEBER SHANDWICK London UNITED KINGDOM AGILE FILMS London UNITED KINGDOM
THE STRELLSON LIKE SHOP
STRELLSON / STRELLSON LIKE SHOP
SERVICEPLAN GERMANY Munich GERMANY ASTRAL KREATIV Munich GERMANY
WELCOME LISTENERS
HIFI KLUBBEN / HIFI KLUBBEN
&CO Copenhagen DENMARK BACON Copenhagen DENMARK
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK BACON Copenhagen DENMARK
Short List
SUSTAIN
HUAWEI / P20
FCB INFERNO London UNITED KINGDOM CREATION London / UNIT London UNITED KINGDOM
THE GALLERY OF EMERGING SPECIES
HASBRO / PLAY-DOH
DDB PARIS FRANCE MERCI-MICHEL Paris / STUDIO 5 Paris FRANCE
Short List
A05 Automotive
ADS THAT STICK
LEXUS / GIPHY STICKER PACK
ADWATCH ISOBAR Moscow RUSSIA
MERCEDES-BENZ TRUCKS ONLINE
DAIMLER AG / MERCEDES-BENZ TRUCKS
DAIMLER Stuttgart GERMANY
THE BLIND PHOTOGRAPHER
VOLKSWAGEN AG / VOLKSWAGEN ARTEON
GRABARZ & PARTNER Hamburg GERMANY BUBBLES FILM Berlin / SOHO ALTONA POSTPRODUCTION Hamburg GERMANY
Short List
AUDI QUATTRO COASTER
AUDI / AUDI QUATTRO
POL Oslo NORWAY DVA Stockholm SWEDEN
NISSAN - A MICRA REVOLUTION
NISSAN IRELAND / NISSAN MICRA
IN THE COMPANY OF HUSKIES Dublin IRELAND IN THE COMPANY OF HUSKIES Dublin IRELAND
A06 Retail
DOROTHEE SCHUMACHER
SCHUMACHER GMBH / DOROTHEE SCHUMACHER ONLINESHOP
SUPERREAL Hamburg GERMANY
MARC O'POLO
MARC O'POLO EINZELHANDELS GMBH / MARC O'POLO ONLINESHOP
SUPERREAL Hamburg GERMANY
DESIGN DELIVERED
WOLT / WOLT APP
KALLAN & CO Helsinki FINLAND
THE WORLD CUP BLOCKER
EPRICE / E-COMMERCE
TBWA\ITALIA Milan ITALY
BLOCK WISH
S GROUP / ALEPA
S-GROUP Helsinki FINLAND ACCENTURE Helsinki / WÖRKS Helsinki FINLAND
Gold
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH
HEIMAT Berlin GERMANY MARKENFILM Berlin GERMANY
Short List
A07 Travel
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Bronze
DESKTOP ESCAPE
KAYAK / KAYAK
McCANN LONDON UNITED KINGDOM CRAFT LONDON UNITED KINGDOM
WHATEVER MAKES YOU PINK
LASTMINUTE.COM / TRAVEL
LASTMINUTE.COM Chiasso SWITZERLAND LASTMINUTE.COM Chiasso SWITZERLAND
A08 Leisure
100 YEARS OF MONDRIAN
GEMEENTEMUSEUM DEN HAAG / MONDRIAN AND DE STIJL
DEPT Amsterdam THE NETHERLANDS DEPT Amsterdam THE NETHERLANDS
A09 Media / Entertainment
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA
Grand Prix
STORIES THAT CAN'T DISAPPEAR
PETTIT PRESS / WEBSITE OF SLOVAK NEWSPAPER SME
ISTROPOLITANA OGILVY Bratislava SLOVAK REPUBLIC
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE HENRY Paris / WINAMAX Paris FRANCE
Silver
A10 B2B
PARADISE FOUND
SAS / SAS VIYA
CHEIL GERMANY Frankfurt GERMANY
FINLANDIA BY FOREST MACHINES
NESTE & PONSSE / NESTE OILS & PONSSE FOREST MACHINES
KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND NO-OFFICE Helsinki FINLAND
THE LOST TYPOGRAPHY OF BAUHAUS
ADOBE / ADOBE TYPEKIT
ABBY PRIEST Stockholm SWEDEN SWIM CLUB Stockholm SWEDEN
Short List
A11 Consumer Services
THE SLEEP DATA DIET
MENZIS / INSURANCE
DDB Amsterdam THE NETHERLANDS 100% HALAL Amsterdam THE NETHERLANDS
CAR COMMERCIAL TO GO
CENTRAAL BEHEER / CAR INSURANCE
DDB Amsterdam THE NETHERLANDS CIRCUS FAMILY Amsterdam THE NETHERLANDS
ALTERNATE REALITY
NSPK MIR / MIR
NSPK MIR Moscow RUSSIA SPORTS.RU Moscow RUSSIA
BUFFER RAGE
VOO / TELECOM
HAPPINESS BRUSSELS Brussels BELGIUM VIZEUM Brussels BELGIUM
A12 Corporate Social Responsibility (CSR) / Corporate Image
1 GRRRADE
MARS LLC / PEDIGREE
BBDO Moscow RUSSIA ASAP PRODUCTION Moscow RUSSIA
THE 90-MINUTE CHALLENGE
ST HUBERT / ST HUBERT OMEGA 3
CLM BBDO Paris FRANCE GANG FILMS Paris FRANCE
FREE DEMOCRATS "MADE OF DEFEAT – A PHOTOGRAPHIC TALE."
FREE DEMOCRATS / POLITICAL PARTY
HEIMAT Berlin GERMANY HEIMAT Berlin GERMANY
Short List
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp BELGIUM NOORTJE PALMERS Antwerp BELGIUM
PINK TRIANGLE ISSUE
VANGARDIST PROGRESSIVE MEN´S MAGAZINE / ACTIVISM
SERVICEPLAN GERMANY Munich GERMANY PLAN.NET Munich / PPM FILMPRODUCTIONS Vienna GERMANY / AUSTRIA
ADOPT A PACK
HILL'S / "ADOPT A PET" FUND
POSSIBLE MOSCOW RUSSIA POSSIBLE MOSCOW RUSSIA
SECRET SANTA: HOW SMALL BUSINESS WON WINTER HOLIDAYS
BANK OF GEORGIA / BANK
REDBERRY Tbilisi GEORGIA REDBERRY Tbilisi / J. WALTER THOMPSON METRO Tbilisi GEORGIA
AUTISM CAN WORK
ANDROS / FRUITY DESERT
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE Paris FRANCE
Bronze
A13 Not-for-profit / Charity/ Government
#NOPRICEONKIDS
UNICEF / NON PROFIT
UNICEF FRANCE PARIS FRANCE
BILLBOARDS BEYOND BORDERS
REPORTERS WITHOUT BORDERS / REPORTERS WITHOUT BORDERS
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm SWEDEN
SCREAMING TREES
AGENT GREEN / SCREAMING TREES
HAVAS GERMANY GERMANY AUDIOVERSUM Düsseldorf / HAVAS GERMANY GERMANY
WORK IN ESTONIA
ENTERPRISE ESTONIA – WORKINESTONIA / RECRUITMENT CAMPAIGN
CREATIVE AGENCY TANK Tallinn ESTONIA CREATIVE AGENCY TANK Tallinn / CREATIVE AGENCY TANK Tallinn ESTONIA
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DAHOUSE AUDIO São Paulo / LE TOUR DU MONDE São Paulo BRAZIL
Bronze
THE SHOE CREATOR
PUBLIC EYE / SHOE INDUSTRY
FREUNDLICHE GRÜSSE Zürich SWITZERLAND FREUNDLICHE GRÜSSE Zürich SWITZERLAND