|Category||D01. Social Video|
|Product/Service||STARLINK : BATTLE FOR ATLAS|
|Entrant||UBISOFT Paris, FRANCE|
|Idea Creation||CLM BBDO Paris, FRANCE|
|Idea Creation 2||PROXIMITY Boulogne-Billancourt, FRANCE|
|PR||CLM BBDO Paris, FRANCE|
|PR 2||PROXIMITY Boulogne-Billancourt, FRANCE|
|Production||WANDA PRODUCTIONS Paris, FRANCE|
|Additional Company||UBISOFT Paris, FRANCE|
|Additional Company 2||FRAMESTORE London, UNITED KINGDOM|
|Additional Company 3||CHUT ON VOUS ECOUTE Paris, FRANCE|
|Additional Company 4||BOOGIE FILMS Prague, CZECH REPUBLIC|
|Matthieu ELKAIM||BBDO PARIS||CHIEF CREATIVE OFFICER|
|Benjamin DESSAGNE||CLM BBDO||EXECUTIVE CREATIVE DIRECTOR|
|Stéphane SANTANA||CLM BBDO||EXECUTIVE CREATIVE DIRECTOR|
|Clément DANTZER||CLM BBDO||CREATIVE|
|Quentin KIENTZ||CLM BBDO||CREATIVE|
|Julien SANSON||BBDO PARIS||HEAD OF PRODUCTION|
|Morgane BOHN||BBDO PARIS||AGENCY PRODUCER|
|Cécile CAUSSAT||BBDO PARIS||AGENCY PRODUCER|
|Emmanuel DEVEZEAUX DE RANCOUGNE||PROXIMITY PARIS||VICE PRESIDENT|
|Nicolas CARLOTTI||BBDO PARIS||GROUP ACCOUNT DIRECTOR|
|Lucie LAVRARD||CLM BBDO||ACCOUNT MANAGER|
|Anais COURBEZ||CLM BBDO||ACCOUNT MANAGER|
|Betty BERTRANT||CLM BBDO||POST PRODUCER|
|Nicolas ORSONI||PROXIMITY PARIS||PLANNING DIRECTOR|
|Perrine SCHWARTZ||WANDA||EXECUTIVE PRODUCER|
|Yannick LE BOT||WANDA||LINE PRODUCER|
|Vanessa KOSCIANSKI||WANDA||POST PRODUCER|
|Steve ANNIS||LUX ARTISTS||DOP|
|Christopher GRAY||FRAMESTORE||POST PRODUCER|
|Tim JENKINSON||FRAMESTORE||3D LEAD|
|Leo COSTA||FRAMESTORE||2D LEAD|
|Jamie FOORD||ROCK PAPER SCISSORS||EDITOR|
|Luke ATENCIO||CHUT ON VOUS ECOUTE||MUSIC COMPOSER|
|Geoffroy SARDIN||UBISOFT||SALES AND MARKETING PRESIDENT|
|Guillaume CARMONA||UBISOFT||VICE PRESIDENT MARKETING|
|Sarah MOISON||UBISOFT||MARKETING ASSOCIATE DIRECTOR|
|Justine TOXE||UBISOFT||BRAND MANAGER|
BackgroundStarlink Battle for Atlas - the new Ubisoft game - is an open-world space adventure, in which gamers can play in a unique way: each battleship can be controlled via a realistic « modular toy reproduction ». With this new game mode bridging virtual & real world, imagination and creativity have the driving seat as gamers are able to switch weapons, battleships or pilots right from the controller, impacting in real time their game avatar. The brief: make sure this breakthrough innovation enabling a unique gaming experience, will not overshadow the epicness of the game’s space adventure. The challenge: reminding all gamers that nothing is more inspiring than the space immensity.
Describe the strategyTo launch this game we choose a 100% Digital approach leveraging everyone’s desire to explore space: the kids and their parents as well. The only way to reach this double audience was to give them the same level of entertainment and excitement a family space movie could give them: that’s why we created a short movie (lasting more than 2 minutes) in order to offer them a compelling story with enough tension. A Digital film was the most relevant approach as it was our only opportunity to reach young players and their parents with the same content, something a TVC or any Print campaign would never have achieved.
Describe the executionOn every video platform, we took the audience on a cinematic journey inspired from the great science fiction films, where storytelling is king. In the digital film “The Wish”, worlds meet, reality merges with imagination and players find themselves facing their own interpretation of the story, calling on the film’s promise: “Give your imagination some space”. This film was used in more than 20 countries worldwide and translated in 10 languages.
List the resultsThis Digital launch, that was meant to reach the young players and their parents as well, succeed in making them considering playing this game. The sales forecast of the game on most device are very positive despite the fact that the big sales of the holiday season haven’t started yet. This campaign also had a very good level of completion on YouTube and a good engagement rate on Facebook, which is a true performance for a “more than 2 minutes” format.
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