Category D01. Social Video
Idea Creation BUZZMAN Paris, FRANCE
Name Company Position
Georges Mohammed-Chérif Buzzman President and Executive Creative Director
Thomas Granger Buzzman Vice - President
Julien Levilain Buzzman Managing Director
Julien Doucet & Lilian Moine Buzzman Creative Directors
Julien Doucet Buzzman Artistic Director
Lilian Moine Buzzman Copywriter
Margaux Hontang & Thibault Picot Buzzman Artistic Director Assistants
Rayene Ait Tahar Buzzman Copywriter Assistant
Isaure Goetz Buzzman Head of Account
Nathalie Duchatelet Buzzman Account Manager
Clément Scherrer Buzzman Head of Strategic Planning
Fanny Camus-Tournier Buzzman Strategic Planning
Julien Scaglione Buzzman Head of Social Media
Marie Le Scao Buzzman Social Media Manager
Amélie Juillet Buzzman Head of Communication & PR
Paul Renaudineau Buzzman PR & Communication Manager
Suzanne Langlais & Victoire Fouquet-Lapar Buzzman PR & Communication Assistants
Dee Perryman Buzzman Rights Management
Vanessa Barbel Buzzman Head of TV Production
Géraldine Bourguignat Buzzman TV Production
Jérémy Bouchet Buzzman Photographer
Schmooze Schmooze Sound Production
Thomas Ralph Thomas Ralph Director
Celine Roudaud Buzzman Producer
Firm Studio Firm Studio Post Production
Alice Lobel, Gaspard Manguette & Georges Meuss Buzzman Copywriter


January 2018, a scandal hits the diapers world in France. A study published in ""60 millions de consommateurs"" magazine revealed to French people that a lot of diapers brands contains toxic substances like chlorine, petroleum, glyphosate… Very quickly, almost every French media relayed the information, pushing the French minister Ségolène Royal to react on TV. The perfect moment for a little eco-friendly diapers brand to make itself known. Our small budget in a very contested period for diapers brand, forced us to imagine something outstanding, but truly genuine, to ensure to gain people's trust.

Describe the strategy

To make people know that we have developed diapers with words, we applied the same creative idea to a film and several key visuals. By showing babies wearing our diapers with words, we gave them the floor. Because we believe that nobody is in best position than babies to support our discourse. The assets were first broadcasted on Facebook and Instagram to a very specific audience composed of digital friendly parents from 25 yo to 49. And then the film went on TV to reach a larger audience.

Describe the execution

Once parents have ordered our diapers, they could discover a leaflet in their boxes. A leaflet that was inviting them to share photos of their babies wearing our diapers with words. And as we have developed several words per size, they could also play with diapers and create short sentences. Much more ""Instagramable"" than other cute diapers, a great number of parents starts to share their photos, promoting at the same time our brand and our eco-friendly diapers. And it still continues today thanks to every new client that we recruit each month. Some sort of virtuous circle.

List the results

In a few weeks, 40 million people were reached with the film and KV, and 9 more million on social media. And subscriptions increased, from an average of 15 subscriptions per day before the campaign, to almost 100 per day after.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

The Eurobest Awards is the benchmark for creative and effective branded communications in Europe.

For the past 32 years Eurobest has set the bar for Europe's creative communications industry, enabling those who push the possibilities of creativity to compete locally and be recognized globally.

Find out what's new in 2020

Juries announced

The names of the jurors for Eurobest Awards 2020 have been announced. All leaders in their respective fields, they encompass a wealth of creative expertise, skill and talent.

This year, our jurors will be judging the work online. We're adapting our robust and rigorous judging system to an online environment, while retaining our commitment to inclusivity and in-depth debate. As always, the work will be given the time, recognition and platform it deserves.

See the Juries

Get the Eurobest Evolving Trends Report

Full of useful insights and commentary, the Eurobest 2020 Evolving Trends Report revisits five key trends in creativity that emerged in 2019. With predictions from 2019 Jury Presidents and opinions on last year's winning work, we ask, “Where were we then? And what’s next?” across five key areas.