BIFI "VENDING MACHINE"

TitleBIFI "VENDING MACHINE"
BrandBIFI / JACK LINK’S
Product/ServiceBIFI
Category D04. Brand / Product Video
Entrant HEIMAT Berlin, GERMANY
Idea Creation HEIMAT Berlin, GERMANY
Idea Creation 2 HEIMAT Berlin, GERMANY
Production BIGFISH FILMPRODUKTION Berlin, GERMANY
Credits
Name Company Position
Guido Heffels HEIMAT, Berlin Chief Creative Officer
Matthias Storath HEIMAT, Berlin Chief Creative Officer
Gustavo Sato Heimat active GmbH Art Director
Theresa Wlokka Heimat active GmbH Copywriter
Viktoria Zielinski Heimat active GmbH Account Director
Lucia Elles Heimat active GmbH Account Manager
Flo Hoffmann Heimat active GmbH Strategy
Alexander Münzer HEIMAT, Berlin Agency Producer
Alexander Stauss BigFish, Berlin Executive Producer
Pierre Böhmann BigFish, Berlin Producer
Nils Voges BigFish, Berlin Producer
Stephanie Lang BigFish, Berlin Producer
Jon Barber BigFish, Berlin Director
Jan Mettler BigFish, Berlin Cinematographer

Background

Situation The BiFi brand is known but not top of mind. Brief The overall brief is to refresh and re-articulate BiFi in order to (re)-establish the brand in consumers repertoire of snacks. Objectives Rejuvenate the brand and increase penetration.

Describe the strategy

Savoury Snackers (m/f) of all ages. Image target: Adults 18-34

Describe the execution

Implementation TV, YouTube, Social Media Timeline starting 17th of September Placement German and Benelux TV, Social Media

List the results

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