RENAULT ZOE ASMR

ClientRENAULT
Category E05. Influencer / Talent
TitleRENAULT ZOE ASMR
Product/ServiceRENAULT ZOE ELECTRIC
Entrant PUBLICIS CONSEIL Paris, FRANCE
Idea Creation PUBLICIS CONSEIL Paris, FRANCE
Media Placement PUBLICIS CONSEIL Paris, FRANCE
PR PUBLICIS CONSEIL Paris, FRANCE
Additional Company RENAULT Paris, FRANCE
Credits
Name Company Position
Marcelo VERGARA Publicis conseil paris
Bruno bertelli Publicis Conseil paris
Yves-Eric Deboey Publicis Conseil paris
Mathieu Degryse Publicis Conseil paris
Pierre Griffon Publicis Conseil paris
Lucas perrisel Publicis Conseil paris
Filippo DELL'OSSO Filippo DELL'OSSO PARIS
Kimberly MARIE-LOUISE Kimberly MARIE-LOUISE PARIS
Jean-Guy SAULOU Publicis Conseil Paris
Fabrice DERRIEN publicis conseil paris
Melanie HUGHES publicis conseil paris
Maria NAFAKH publicis conseil paris
mathilde Lacour PUBLICIS CONSEIL PARIS
Nathalie BOUSQUET PUBLICIS CONSEIL PARIS
Stéphanie Huguenin Francine Framboise paris
ZEITGEIST ZEITGEIST allemagne
Marianne Maurice Francine framboise paris
Arthur Cemin francione framboise paris
Benoit Mouet francine framboise paris
Carine GAILLIEZ Renault le Plessis Robinson
Giovanni COSTA Renault le Plessis Robinson
Alexandra CHARBIT renault le Plessis Robinson
Sara ROSENBERG renault le Plessis Robinson

Background

RENAULT CHANNELS ASMR TO GIVE AUDIENCES THE ELECTRIC DRIVING EXPERIENCE THROUGH YOUR SCREEN

Describe the strategy

The choice to collaborate with ASMR Zeitgeist came easily, as Renault wanted to work with an ASMR expert to make the campaign authentic. They were particularly drawn to ASMR Zeitgeist because of his inventive work on sound and experimentation with objects. With over 600k YouTube followers, ASMR Zeitgeist, is an influential force within the ASMR community. He said of the Renault partnership: “ASMR and Renault ZOE fit really well together as the driving experience in an electric car is different because it is so quiet – I was surprised at how it relaxes you immediately.”

Describe the execution

we create a real ASMR experience of 15 minutes with a Renault ZOE

List the results

200K views in 2 days 3000 positive comments PR on press, website and national TV CHANNEL, Arte and France 2