DOROTHEE SCHUMACHER

ClientSCHUMACHER GMBH
Category A06. Retail
TitleDOROTHEE SCHUMACHER
Product/ServiceDOROTHEE SCHUMACHER ONLINESHOP
Entrant SUPERREAL Hamburg, GERMANY
Idea Creation SUPERREAL Hamburg, GERMANY
Credits
Name Company Position
superReal (part of Dept) superReal (part of Dept) Digital Agency

Background

To design the online brand experience of Dorothee Schuhmacher to be more agile, the home page and various sub-pages of the Schuhmacher shop were implemented as single-page applications. A to-date unique and high-performing combination of Shopware and react. Without standardised templates or rigid content management, and with a code tailored specifically to Dorothee Schuhmacher. Fast, intuitive and self-explanatory user navigation and surprisingly smooth movement and interaction ensure a user experience like no other. They also give a clean, streamlined and elegant corporate design space to make an impact.

Describe the strategy

The aim of fashion from Dorothee Schuhmacher is to make women stronger and more beautiful. The aim of the realaunch was to optimise performance, agility and brand experience to the max – thanks to the clean division of front-end and back-end via RESTful API as well as a modular, individual structure and a flexible content management.

Describe the execution

To design the online brand experience of Dorothee Schuhmacher to be more agile, the home page and various sub-pages of the Schuhmacher shop were implemented as single-page applications. A to-date unique and high-performing combination of Shopware and react. Without standardised templates or rigid content management, and with a code tailored specifically to Dorothee Schuhmacher.

List the results

Fast, intuitive and self-explanatory user navigation and surprisingly smooth movement and interaction ensure a user experience like no other – thanks to the combination of Shopware 5.3 and React. They also give a clean, streamlined and elegant corporate design space to make an impact – the perfect arena for passionate, unconventional women who prefer not to be distracted from their idea of style.