| Title | VELENTINO CRUISE 2018 |
| Brand | VALENTINO |
| Product/Service | VALENTINO CRUISE 2018 |
| Category |
D04. Brand / Product Video |
|
Entrant
|
VALENTINO Rome, ITALY
|
|
Idea Creation
|
REM - RUINI E MARIOTTI Rome, ITALY
|
Credits
| Riccardo Ruini |
Ruini Studio |
Creative director |
Background
The Valentino cruise 2017 campaign is shot in New York. We choose to portray a group of models like a basket’s team playing with two famous olympic medalists in the iconic location of St. Vartan park basketball court, where streetwear and sportswear was born. with a team of young supermodels, Valentino resort collection is a tribute to the bold attitude of downtown suburbs.
It takes inspiration from sport and new york’s streets.
The campaign was created to launch the pop up stores for the cruise collection worldwide. Wild posting in Tokyo, London, New York, Paris and Milan was launched the night before the opening, flocking the streets.
Describe the strategy
The campaign was created to launch the pop up stores for the cruise collection worldwide. Wild posting in Tokyo, London, New York, Paris and Milan was launched the night before the opening, flocking the streets. The campaign was develop on digital channels, collateral videos and images, combined in 67 pieces of unique contents.
Only one iconic image, spread pages, top international newspaper and fashion magazines. A fresh and realistic photography approach. Models are portrayed like a basketball team.
Describe the execution
The olympic medalists stars are portrayed during a funny basketball game with the super cool team of valentino’s models. These new and unexpected testimonials perfectly represent the sporty mood of the collection and attract millenials.
List the results
The campaign was develop on digital channels, collateral videos and images, combined in 67 pieces of unique contents.
Results in a total of 93,767,893 online steps (paid + organic).
These sources:
Display Adv (Impression) 30.96 million
Social Adv (Impression) 60.641.355
Social Organic (Views) 2,164,000
Web / App (Views) 2.538