Category B01. Websites
Entrant DAIMLER Stuttgart, GERMANY
Name Company Position
Marc Herholz mensemedia Gesellschaft fuer Neue Medien mbH Key Account Manager


"Mercedes-Benz Trucks Online" is the new website of Mercedes-Benz Trucks. In September 2018 it was launched for the German and British market (more market versions will be published soon). To ensure not only a modern web presence but especially a suitable design for the target group, the development results have been repeatedly tested in international usability tests. The new website should be easier to find, especially tailored to the needs of the target group and come in a modern design.

Describe the strategy

The new website should be easier to find, especially tailored to the needs of the target group and come in a modern design. The main target audience are the decision makers, including everyone who is involved in the truck buying process as well as the fleet management of a company. The basic content is mainly translated and coordinated by Daimler Headquarter and is maintained through the enterprise content management system by Adobe Experience Manager (AEM). By using an interface to the single source publishing tool of Mercedes-Benz Trucks, adding and maintaining content in various languages has been extremely simplified and made highly efficient.

Describe the execution

The task of “Mercedes-Benz Trucks Online” is to provide guidance through the entire buyer's journey: brand awareness -> research -> lead generation -> after sales services. Users can find all relevant information to the products available in their country, learn about all kinds of services provided by Mercedes-Benz Trucks and about the brand world. A mix of appealing pictures, clear structures and interactive components enable an extensive online experience for all types of users. The website moreover enables the user to find truck dealers nearby or to search for them in specific regions or cities of their country and to get in contact with them. The newly implemented 3D experience lets the user explore the new truck model both from the inside and outside, leading to a higher engagement.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

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The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

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