Title Brand Product / Service Entrant Company Country Production Company Country Award
E03 Innovative Use of Social or Community
MALI - THE CHATBOT OF THE FEDERAL FORCED ARMY
BUNDESMINISTERIUM DER VERTEIDIGUNG / FEDERAL ARMED FORCES OF GERMANY
BUNDESMINISTERIUM DER VERTEIDIGUNG Berlin GERMANY TACSY Berlin / SPIN TV Köln GERMANY
FIGHTING CANCER
CANCER@WORK / CANCER@WORK
CANCER@WORK Antony FRANCE
Silver
AWAKEN THE PHANTOM
NIKE FOOTBALL / NIKE PHANTOMVSN FOOTBALL BOOT
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS SMILE MEDIA Barcelona / BLACK LABEL PRODUCTIONS London SPAIN / UNITED KINGDOM
#MESSAGEINAFANTA – THE POWER OF REAL-TIME FUN
COCA-COLA FINLAND / FANTA
ISOBAR FINLAND Helsinki FINLAND ISOBAR FINLAND Helsinki FINLAND
SUSTAIN
HUAWEI / P20
FCB INFERNO London UNITED KINGDOM CREATION London / UNIT London UNITED KINGDOM
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm / GO! FIGHT! FANTASTIC! Stockholm SWEDEN
#NOPRICEONKIDS
UNICEF / NON PROFIT
UNICEF FRANCE PARIS FRANCE
FREE DEMOCRATS "MADE OF DEFEAT – A PHOTOGRAPHIC TALE."
FREE DEMOCRATS / POLITICAL PARTY
HEIMAT Berlin GERMANY HEIMAT Berlin GERMANY
TUNE INTO YOUR TRAVEL
KLM / KLM TUNE INTO YOUR TRAVEL
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS Amsterdam THE NETHERLANDS
E04 Real-time Response
OBAMA'S USED CHAIR
IKEA NORWAY / IKEA NORWAY
SMFB Oslo NORWAY SMFB Oslo NORWAY
Short List
PUTINUMBRELLA
IKEA / IKEA
THE SMARTS Sofia BULGARIA THE SMARTS Sofia BULGARIA
ALTERNATE REALITY
NSPK MIR / MIR
NSPK MIR Moscow RUSSIA SPORTS.RU Moscow RUSSIA
MASTERPIECE
IKEA / RORKAR RUG
THE SMARTS Sofia BULGARIA
AUDI QUATTRO COASTER
AUDI / AUDI QUATTRO
POL Oslo NORWAY DVA Stockholm SWEDEN
UNMASKING A RACIST AGENDA
EKSTRA BLADET / NEWSPAPER
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK
Short List
NIKE WORLD CUP
NIKE / TBD
NIKE Portland USA
HAILSTORM IN ISTANBUL
IKEA / CARPETS
TBWA\ISTANBUL TURKEY TBWA\ISTANBUL TURKEY
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PRODIGIOUS Brussels / ROSES ARE BLUE Mechelen BELGIUM
NO ONE DOES A PLUS ONE LIKE VIRGIN TV
VIRGIN MEDIA / VIRGIN TV
RAPP London UNITED KINGDOM RAPP London UNITED KINGDOM
BEFRIEND
NIKA, A CHARITABLE FUND FOR HOMELESS ANIMALS ASSISTANCE / SOCIAL ADVERTISING PROJECT FOR SHELTER DOGS SUPPORT
DPG Moscow RUSSIA VERSUS PICTURES Moscow / DPG Moscow RUSSIA
E05 Influencer / Talent
EVERYBODY LOVES CRABS
VICIUNAI GROUP / VICI
VOSKHOD Ekaterinburg RUSSIA
SOUTH POLE ENERGY CHALLENGE
SHELL / SHELL - BRAND
EDELMAN London UNITED KINGDOM ELECTRIC ROBIN London UNITED KINGDOM
EVERYTHING BUT THE GAME
UNIBET / ONLINE BETTING
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE Stockholm / BARTOS MEDIA Nyköping SWEDEN
DOGS FOR DOGS
PEDIGREE / CHARITY
CLM BBDO Paris FRANCE CLM BBDO Paris FRANCE
Gold
#MESSAGEINAFANTA – THE POWER OF REAL-TIME FUN
COCA-COLA FINLAND / FANTA
ISOBAR FINLAND Helsinki FINLAND ISOBAR FINLAND Helsinki FINLAND
BLACKOUT TRACK
ASICS / GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM UNIT9 London UNITED KINGDOM
Short List
ENGINEERING REAL-LIFE HEROES
SHELL / SHELL BRAND
EDELMAN London UNITED KINGDOM LITTLE DOT STUDIOS London UNITED KINGDOM
NIKE WORLD CUP
NIKE / TBD
NIKE Portland USA
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PRODIGIOUS Brussels / ROSES ARE BLUE Mechelen BELGIUM
Short List
EXTREME REPS
EPSON / ECOTANK PRINTER
WEBER SHANDWICK London UNITED KINGDOM AGILE FILMS London UNITED KINGDOM
RENAULT ZOE ASMR
RENAULT / RENAULT ZOE ELECTRIC
PUBLICIS CONSEIL Paris FRANCE
I LIKE MY AGE
NIVEA / NIVEA CELLULAR
CHEIL NORDIC Stockholm SWEDEN
THE ORIGINALS SESSIONS
ADIDAS / ADIDAS P.O.D.
IRIS AMSTERDAM THE NETHERLANDS
HEARTBEAT PROJECT
PEPSICO / ADRENALINE RUSH
FRIENDS Moscow RUSSIA STEREOTACTIC Moscow RUSSIA
E06 Co-Creation & User Generated Content
#MONEYCANCHALLENGE
CHARITY FUND TABLETOCHKI / CHARITY DONATIONS
LEO BURNETT UKRAINE Kiev UKRAINE
CAR COMMERCIAL TO GO
CENTRAAL BEHEER / CAR INSURANCE
DDB Amsterdam THE NETHERLANDS CIRCUS FAMILY Amsterdam THE NETHERLANDS
#MESSAGEINAFANTA – THE POWER OF REAL-TIME FUN
COCA-COLA FINLAND / FANTA
ISOBAR FINLAND Helsinki FINLAND ISOBAR FINLAND Helsinki FINLAND
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm / GO! FIGHT! FANTASTIC! Stockholm SWEDEN
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND
Short List
RUN OF FAME OF ASICS RUNNING SHOES
ASICS / ASICS RUNNING SHOES
DEEP CREATIVE DIGITAL AGENCY Moscow RUSSIA DEEP CREATIVE DIGITAL AGENCY Moscow RUSSIA
E07 Content Placement
ADS THAT STICK
LEXUS / GIPHY STICKER PACK
ADWATCH ISOBAR Moscow RUSSIA
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DAHOUSE AUDIO São Paulo / LE TOUR DU MONDE São Paulo BRAZIL
Gold
HELP FOR HELP
STIFTUNG MENSCHEN FÜR MENSCHEN / ETHIOPIAN AID
BBDO Berlin GERMANY LOVESTONE FILM Berlin GERMANY
Bronze
BLACKOUT TRACK
ASICS / GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM UNIT9 London UNITED KINGDOM
NIKE WORLD CUP
NIKE / TBD
NIKE Portland USA
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO Paris / GANG FILMS Paris FRANCE
Short List
E08 Community Building & Management
HELP A DANE SUMMER HITS
THE DANISH CANCER SOCIETY & TRYGFONDEN / SUN CAMPAIGN
&CO Copenhagen DENMARK &CO. PRODUCTIONS Copenhagen DENMARK
VICTIMS OF FASHION VICTIMS
IKEA / -
WE ARE SOCIAL Milan ITALY TREES HOME Milan ITALY
THE VOLKSWAGEN GIF DEALER
VOLKSWAGEN / CARS
DDB BRUSSELS BELGIUM
PRICELESS LEAGUE
MASTERCARD / PRICELESS LEAGUE
MASTERCARD Moscow RUSSIA