Title Brand Product / Service Entrant Company Location Idea Creation Company Location Production Company Location Award
E03 Innovative Use of Social or Community
MALI - THE CHATBOT OF THE FEDERAL FORCED ARMY
BUNDESMINISTERIUM DER VERTEIDIGUNG / FEDERAL ARMED FORCES OF GERMANY
BUNDESMINISTERIUM DER VERTEIDIGUNG Berlin GERMANY CASTENOW
Düsseldorf
GERMANY TACSY Berlin / SPIN TV Köln GERMANY
RITA LIVE DICTATION TEST
TV 2 DENMARK / RITA
TV 2 DENMARK Copenhagen DENMARK TV 2 DENMARK
Copenhagen
DENMARK TV 2 DENMARK Copenhagen DENMARK
ROADSTARS POWERED BY MERCEDES-BENZ TRUCKS
MERCEDES-BENZ TRUCKS / ROADSTARS POWERED BY MERCEDES-BENZ TRUCKS
DAIMLER Stuttgart GERMANY MENSEMEDIA GESELLSCHAFT FüR NEUE MEDIEN
Duesseldorf
PRH HAMBURG KOMMUNIKATION
GERMANY
SUSTAIN
HUAWEI / P20
FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM CREATION London / UNIT London UNITED KINGDOM
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY MAKING WAVES Oslo / BADEOG Oslo NORWAY
THE FIRST WHATSAPP BAR IN THE WORLD
JAMESON / JAMESON IRISH WHISKEY
FUEL LISBON PORTUGAL FUEL LISBON
PORTUGAL FUEL LISBON PORTUGAL
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN ÅKESTAM HOLST Stockholm / GO! FIGHT! FANTASTIC! Stockholm SWEDEN
TUNE INTO YOUR TRAVEL
KLM / KLM TUNE INTO YOUR TRAVEL
MEDIAMONKS Amsterdam THE NETHERLANDS MEDIAMONKS
Amsterdam
KLM
Amstelveen
THE NETHERLANDS MEDIAMONKS Amsterdam THE NETHERLANDS
UNLIMITED BOTTLE
RIVELLA / RIVELLA
NOTCH INTERACTIVE Zurich SWITZERLAND NOTCH INTERACTIVE
Zurich
SWITZERLAND
E04 Real-time Response
ALTERNATE REALITY
NSPK MIR / MIR
NSPK MIR Moscow RUSSIA SPORTS.RU
Moscow
RUSSIA SPORTS.RU Moscow RUSSIA
AUDI QUATTRO COASTER
AUDI / AUDI QUATTRO
POL Oslo NORWAY POL
Oslo
NORWAY DVA Stockholm SWEDEN
BEFRIEND
NIKA, A CHARITABLE FUND FOR HOMELESS ANIMALS ASSISTANCE / SOCIAL ADVERTISING PROJECT FOR SHELTER DOGS SUPPORT
DPG Moscow RUSSIA DPG
Moscow
RUSSIA VERSUS PICTURES Moscow / DPG Moscow RUSSIA
HAILSTORM IN ISTANBUL
IKEA / CARPETS
TBWA\ISTANBUL TURKEY TBWA\ISTANBUL
TURKEY TBWA\ISTANBUL TURKEY
MASTERPIECE
IKEA / RORKAR RUG
THE SMARTS Sofia BULGARIA THE SMARTS
Sofia
BULGARIA
NIKE WORLD CUP
NIKE / TBD
NIKE Portland USA AKQA
London
UNITED KINGDOM
NO ONE DOES A PLUS ONE LIKE VIRGIN TV
VIRGIN MEDIA / VIRGIN TV
RAPP London UNITED KINGDOM RAPP
London
UNITED KINGDOM RAPP London UNITED KINGDOM
OBAMA'S USED CHAIR
IKEA NORWAY / IKEA NORWAY
SMFB Oslo NORWAY SMFB
Oslo
NORWAY SMFB Oslo NORWAY
Short List
PUTINUMBRELLA
IKEA / IKEA
THE SMARTS Sofia BULGARIA THE SMARTS
Sofia
BULGARIA THE SMARTS Sofia BULGARIA
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS
BELGIUM PRODIGIOUS Brussels / ROSES ARE BLUE Mechelen BELGIUM
UNMASKING A RACIST AGENDA
EKSTRA BLADET / NEWSPAPER
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
Short List
E05 Influencer / Talent
#MESSAGEINAFANTA – THE POWER OF REAL-TIME FUN
COCA-COLA FINLAND / FANTA
ISOBAR FINLAND Helsinki FINLAND ISOBAR FINLAND
Helsinki
CARAT
Helsinki
FINLAND ISOBAR FINLAND Helsinki FINLAND
BLACKOUT TRACK
ASICS / GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM UNIT9 London UNITED KINGDOM
Short List
DOGS FOR DOGS
PEDIGREE / CHARITY
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE CLM BBDO Paris FRANCE
Gold
ENGINEERING REAL-LIFE HEROES
SHELL / SHELL BRAND
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM LITTLE DOT STUDIOS London UNITED KINGDOM
EVERYBODY LOVES CRABS
VICIUNAI GROUP / VICI
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
EVERYTHING BUT THE GAME
UNIBET / ONLINE BETTING
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE
Stockholm
SWEDEN BURSON COHN & WOLFE Stockholm / BARTOS MEDIA Nyköping SWEDEN
EXTREME REPS
EPSON / ECOTANK PRINTER
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM AGILE FILMS London UNITED KINGDOM
HEARTBEAT PROJECT
PEPSICO / ADRENALINE RUSH
FRIENDS Moscow RUSSIA FRIENDS
Moscow
STEREOTACTIC
Moscow
RUSSIA STEREOTACTIC Moscow RUSSIA
I LIKE MY AGE
NIVEA / NIVEA CELLULAR
CHEIL NORDIC Stockholm SWEDEN CHEIL NORDIC
Stockholm
SWEDEN
NIKE WORLD CUP
NIKE / TBD
NIKE Portland USA AKQA
London
UNITED KINGDOM
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS
BELGIUM PRODIGIOUS Brussels / ROSES ARE BLUE Mechelen BELGIUM
Short List
RENAULT ZOE ASMR
RENAULT / RENAULT ZOE ELECTRIC
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
SOUTH POLE ENERGY CHALLENGE
SHELL / SHELL - BRAND
EDELMAN London UNITED KINGDOM EDELMAN
London
ELECTRIC ROBIN
London
UNITED KINGDOM ELECTRIC ROBIN London UNITED KINGDOM
THE ORIGINALS SESSIONS
ADIDAS / ADIDAS P.O.D.
IRIS AMSTERDAM THE NETHERLANDS IRIS AMSTERDAM
THE NETHERLANDS
E06 Co-Creation & User Generated Content
#MESSAGEINAFANTA – THE POWER OF REAL-TIME FUN
COCA-COLA FINLAND / FANTA
ISOBAR FINLAND Helsinki FINLAND ISOBAR FINLAND
Helsinki
CARAT
Helsinki
FINLAND ISOBAR FINLAND Helsinki FINLAND
#MONEYCANCHALLENGE
CHARITY FUND TABLETOCHKI / CHARITY DONATIONS
LEO BURNETT UKRAINE Kiev UKRAINE LEO BURNETT UKRAINE
Kiev
UKRAINE
CAR COMMERCIAL TO GO
CENTRAAL BEHEER / CAR INSURANCE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS CIRCUS FAMILY Amsterdam THE NETHERLANDS
RUN OF FAME OF ASICS RUNNING SHOES
ASICS / ASICS RUNNING SHOES
DEEP CREATIVE DIGITAL AGENCY Moscow RUSSIA DEEP CREATIVE DIGITAL AGENCY
Moscow
RUSSIA DEEP CREATIVE DIGITAL AGENCY Moscow RUSSIA
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
Short List
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN ÅKESTAM HOLST Stockholm / GO! FIGHT! FANTASTIC! Stockholm SWEDEN
E07 Content Placement
ADS THAT STICK
LEXUS / GIPHY STICKER PACK
ADWATCH ISOBAR Moscow RUSSIA ADWATCH ISOBAR
Moscow
RUSSIA
BLACKOUT TRACK
ASICS / GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM UNIT9 London UNITED KINGDOM
HELP FOR HELP
STIFTUNG MENSCHEN FÜR MENSCHEN / ETHIOPIAN AID
BBDO Berlin GERMANY BBDO
Berlin
GERMANY LOVESTONE FILM Berlin GERMANY
Bronze
NIKE WORLD CUP
NIKE / TBD
NIKE Portland USA AKQA
London
UNITED KINGDOM
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE CLM BBDO Paris / GANG FILMS Paris FRANCE
Short List
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DDB BERLIN
GERMANY DAHOUSE AUDIO São Paulo / LE TOUR DU MONDE São Paulo BRAZIL
Gold
E08 Community Building & Management
#VERYBADPIC
TRANSAVIA / TRANSAVIA AIRLINES
HUMANSEVEN Paris FRANCE HUMANSEVEN
Paris
FRANCE SOVAGE Paris FRANCE
HELP A DANE SUMMER HITS
THE DANISH CANCER SOCIETY & TRYGFONDEN / SUN CAMPAIGN
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK &CO. PRODUCTIONS Copenhagen DENMARK
PRICELESS LEAGUE
MASTERCARD / PRICELESS LEAGUE
MASTERCARD Moscow RUSSIA MOSAIC
Moscow
RUSSIA
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE CLM BBDO Paris / GANG FILMS Paris FRANCE
Short List