Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
E03 Innovative Use of Social or Community
ROADSTARS POWERED BY MERCEDES-BENZ TRUCKS
MERCEDES-BENZ TRUCKS / ROADSTARS POWERED BY MERCEDES-BENZ TRUCKS
DAIMLER Stuttgart GERMANY MENSEMEDIA GESELLSCHAFT FüR NEUE MEDIEN
Duesseldorf
PRH HAMBURG KOMMUNIKATION
GERMANY
UNLIMITED BOTTLE
RIVELLA / RIVELLA
NOTCH INTERACTIVE Zurich SWITZERLAND NOTCH INTERACTIVE
Zurich
SWITZERLAND
ADOLF'S ONLINE STRATEGY
GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER / GESICHT ZEIGEN!
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
BLOCK WISH
S GROUP / ALEPA
S-GROUP Helsinki FINLAND SOK MEDIA
Helsinki
FINLAND
Silver
CARITAS KILL COLD
CARITAS / SCARF
TRAKTOR WERBEAGENTUR Vienna AUSTRIA TRAKTOR WERBEAGENTUR
Vienna
AUSTRIA
RITA LIVE DICTATION TEST
TV 2 DENMARK / RITA
TV 2 DENMARK Copenhagen DENMARK TV 2 DENMARK
Copenhagen
DENMARK
BUSHE. LOVE STORIES
BUSHE BAKERY / BUSHE BAKERY
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
AWAKEN THE PHANTOM
NIKE FOOTBALL / NIKE PHANTOMVSN FOOTBALL BOOT
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS WIEDEN+KENNEDY AMSTERDAM
THE NETHERLANDS
DIGI-DOPE
ANDERZORG / NTB
XXS AMSTERDAM Schiphol THE NETHERLANDS XXS AMSTERDAM
Schiphol
THE NETHERLANDS
E04 Real-time Response
NIKE WORLD CUP
NIKE / TBD
NIKE Portland USA AKQA
London
UNITED KINGDOM
BEFRIEND
NIKA, A CHARITABLE FUND FOR HOMELESS ANIMALS ASSISTANCE / SOCIAL ADVERTISING PROJECT FOR SHELTER DOGS SUPPORT
DPG Moscow RUSSIA DPG
Moscow
RUSSIA
UNMASKING A RACIST AGENDA
EKSTRA BLADET / NEWSPAPER
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
Short List
AUDI QUATTRO COASTER
AUDI / AUDI QUATTRO
POL Oslo NORWAY POL
Oslo
NORWAY
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS
BELGIUM
NO ONE DOES A PLUS ONE LIKE VIRGIN TV
VIRGIN MEDIA / VIRGIN TV
RAPP London UNITED KINGDOM RAPP
London
UNITED KINGDOM
OBAMA'S USED CHAIR
IKEA NORWAY / IKEA NORWAY
SMFB Oslo NORWAY SMFB
Oslo
NORWAY
Short List
ALTERNATE REALITY
NSPK MIR / MIR
NSPK MIR Moscow RUSSIA SPORTS.RU
Moscow
RUSSIA
HAILSTORM IN ISTANBUL
IKEA / CARPETS
TBWA\ISTANBUL TURKEY TBWA\ISTANBUL
TURKEY
MASTERPIECE
IKEA / RORKAR RUG
THE SMARTS Sofia BULGARIA THE SMARTS
Sofia
BULGARIA
PUTINUMBRELLA
IKEA / IKEA
THE SMARTS Sofia BULGARIA THE SMARTS
Sofia
BULGARIA
E05 Influencer / Talent
NIKE WORLD CUP
NIKE / TBD
NIKE Portland USA AKQA
London
UNITED KINGDOM
EVERYTHING BUT THE GAME
UNIBET / ONLINE BETTING
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE
Stockholm
SWEDEN
I LIKE MY AGE
NIVEA / NIVEA CELLULAR
CHEIL NORDIC Stockholm SWEDEN CHEIL NORDIC
Stockholm
SWEDEN
DOGS FOR DOGS
PEDIGREE / CHARITY
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE
Gold
BLACKOUT TRACK
ASICS / GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
Short List
ENGINEERING REAL-LIFE HEROES
SHELL / SHELL BRAND
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
SOUTH POLE ENERGY CHALLENGE
SHELL / SHELL - BRAND
EDELMAN London UNITED KINGDOM EDELMAN
London
ELECTRIC ROBIN
London
UNITED KINGDOM
HEARTBEAT PROJECT
PEPSICO / ADRENALINE RUSH
FRIENDS Moscow RUSSIA FRIENDS
Moscow
STEREOTACTIC
Moscow
RUSSIA
THE ORIGINALS SESSIONS
ADIDAS / ADIDAS P.O.D.
IRIS AMSTERDAM THE NETHERLANDS IRIS AMSTERDAM
THE NETHERLANDS
#MESSAGEINAFANTA – THE POWER OF REAL-TIME FUN
COCA-COLA FINLAND / FANTA
ISOBAR FINLAND Helsinki FINLAND ISOBAR FINLAND
Helsinki
CARAT
Helsinki
FINLAND
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS
BELGIUM
Short List
RENAULT ZOE ASMR
RENAULT / RENAULT ZOE ELECTRIC
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
EVERYBODY LOVES CRABS
VICIUNAI GROUP / VICI
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
EXTREME REPS
EPSON / ECOTANK PRINTER
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
E06 Co-Creation & User Generated Content
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
CAR COMMERCIAL TO GO
CENTRAAL BEHEER / CAR INSURANCE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
RUN OF FAME OF ASICS RUNNING SHOES
ASICS / ASICS RUNNING SHOES
DEEP CREATIVE DIGITAL AGENCY Moscow RUSSIA DEEP CREATIVE DIGITAL AGENCY
Moscow
RUSSIA
#MESSAGEINAFANTA – THE POWER OF REAL-TIME FUN
COCA-COLA FINLAND / FANTA
ISOBAR FINLAND Helsinki FINLAND ISOBAR FINLAND
Helsinki
CARAT
Helsinki
FINLAND
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
Short List
#MONEYCANCHALLENGE
CHARITY FUND TABLETOCHKI / CHARITY DONATIONS
LEO BURNETT UKRAINE Kiev UKRAINE LEO BURNETT UKRAINE
Kiev
UKRAINE
E07 Content Placement
ADS THAT STICK
LEXUS / GIPHY STICKER PACK
ADWATCH ISOBAR Moscow RUSSIA ADWATCH ISOBAR
Moscow
RUSSIA
NIKE WORLD CUP
NIKE / TBD
NIKE Portland USA AKQA
London
UNITED KINGDOM
HELP FOR HELP
STIFTUNG MENSCHEN FÜR MENSCHEN / ETHIOPIAN AID
BBDO Berlin GERMANY BBDO
Berlin
GERMANY
Bronze
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE
Short List
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DDB BERLIN
GERMANY
Gold
BLACKOUT TRACK
ASICS / GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
E08 Community Building & Management
HELP A DANE SUMMER HITS
THE DANISH CANCER SOCIETY & TRYGFONDEN / SUN CAMPAIGN
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE
Short List
THE VOLKSWAGEN GIF DEALER
VOLKSWAGEN / CARS
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
#VERYBADPIC
TRANSAVIA / TRANSAVIA AIRLINES
HUMANSEVEN Paris FRANCE HUMANSEVEN
Paris
FRANCE