Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
E03 Innovative Use of Social or Community
#NOPRICEONKIDS
UNICEF / NON PROFIT
UNICEF FRANCE PARIS FRANCE BRAND STATION
Paris
FRANCE
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
DIGI-DOPE
ANDERZORG / NTB
XXS AMSTERDAM Schiphol THE NETHERLANDS XXS AMSTERDAM
Schiphol
THE NETHERLANDS
SUSTAIN
HUAWEI / P20
FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM
FREE DEMOCRATS "MADE OF DEFEAT – A PHOTOGRAPHIC TALE."
FREE DEMOCRATS / POLITICAL PARTY
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
RITA LIVE DICTATION TEST
TV 2 DENMARK / RITA
TV 2 DENMARK Copenhagen DENMARK TV 2 DENMARK
Copenhagen
DENMARK
UNLIMITED BOTTLE
RIVELLA / RIVELLA
NOTCH INTERACTIVE Zurich SWITZERLAND NOTCH INTERACTIVE
Zurich
SWITZERLAND
ROADSTARS POWERED BY MERCEDES-BENZ TRUCKS
MERCEDES-BENZ TRUCKS / ROADSTARS POWERED BY MERCEDES-BENZ TRUCKS
DAIMLER Stuttgart GERMANY MENSEMEDIA GESELLSCHAFT FüR NEUE MEDIEN
Duesseldorf
PRH HAMBURG KOMMUNIKATION
GERMANY
CARITAS KILL COLD
CARITAS / SCARF
TRAKTOR WERBEAGENTUR Vienna AUSTRIA TRAKTOR WERBEAGENTUR
Vienna
AUSTRIA
E04 Real-time Response
AUDI QUATTRO COASTER
AUDI / AUDI QUATTRO
POL Oslo NORWAY POL
Oslo
NORWAY
HAILSTORM IN ISTANBUL
IKEA / CARPETS
TBWA\ISTANBUL TURKEY TBWA\ISTANBUL
TURKEY
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS
BELGIUM
PUTINUMBRELLA
IKEA / IKEA
THE SMARTS Sofia BULGARIA THE SMARTS
Sofia
BULGARIA
OBAMA'S USED CHAIR
IKEA NORWAY / IKEA NORWAY
SMFB Oslo NORWAY SMFB
Oslo
NORWAY
Short List
ALTERNATE REALITY
NSPK MIR / MIR
NSPK MIR Moscow RUSSIA SPORTS.RU
Moscow
RUSSIA
UNMASKING A RACIST AGENDA
EKSTRA BLADET / NEWSPAPER
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
Short List
MASTERPIECE
IKEA / RORKAR RUG
THE SMARTS Sofia BULGARIA THE SMARTS
Sofia
BULGARIA
BEFRIEND
NIKA, A CHARITABLE FUND FOR HOMELESS ANIMALS ASSISTANCE / SOCIAL ADVERTISING PROJECT FOR SHELTER DOGS SUPPORT
DPG Moscow RUSSIA DPG
Moscow
RUSSIA
NIKE WORLD CUP
NIKE / TBD
NIKE Portland USA AKQA
London
UNITED KINGDOM
NO ONE DOES A PLUS ONE LIKE VIRGIN TV
VIRGIN MEDIA / VIRGIN TV
RAPP London UNITED KINGDOM RAPP
London
UNITED KINGDOM
E05 Influencer / Talent
THE ORIGINALS SESSIONS
ADIDAS / ADIDAS P.O.D.
IRIS AMSTERDAM THE NETHERLANDS IRIS AMSTERDAM
THE NETHERLANDS
HEARTBEAT PROJECT
PEPSICO / ADRENALINE RUSH
FRIENDS Moscow RUSSIA FRIENDS
Moscow
STEREOTACTIC
Moscow
RUSSIA
DOGS FOR DOGS
PEDIGREE / CHARITY
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE
Gold
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS
BELGIUM
Short List
EXTREME REPS
EPSON / ECOTANK PRINTER
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
#MESSAGEINAFANTA – THE POWER OF REAL-TIME FUN
COCA-COLA FINLAND / FANTA
ISOBAR FINLAND Helsinki FINLAND ISOBAR FINLAND
Helsinki
CARAT
Helsinki
FINLAND
BLACKOUT TRACK
ASICS / GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
Short List
I LIKE MY AGE
NIVEA / NIVEA CELLULAR
CHEIL NORDIC Stockholm SWEDEN CHEIL NORDIC
Stockholm
SWEDEN
EVERYTHING BUT THE GAME
UNIBET / ONLINE BETTING
BURSON COHN & WOLFE Stockholm SWEDEN BURSON COHN & WOLFE
Stockholm
SWEDEN
RENAULT ZOE ASMR
RENAULT / RENAULT ZOE ELECTRIC
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
SOUTH POLE ENERGY CHALLENGE
SHELL / SHELL - BRAND
EDELMAN London UNITED KINGDOM EDELMAN
London
ELECTRIC ROBIN
London
UNITED KINGDOM
ENGINEERING REAL-LIFE HEROES
SHELL / SHELL BRAND
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
NIKE WORLD CUP
NIKE / TBD
NIKE Portland USA AKQA
London
UNITED KINGDOM
EVERYBODY LOVES CRABS
VICIUNAI GROUP / VICI
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
E06 Co-Creation & User Generated Content
RUN OF FAME OF ASICS RUNNING SHOES
ASICS / ASICS RUNNING SHOES
DEEP CREATIVE DIGITAL AGENCY Moscow RUSSIA DEEP CREATIVE DIGITAL AGENCY
Moscow
RUSSIA
CAR COMMERCIAL TO GO
CENTRAAL BEHEER / CAR INSURANCE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS
#MONEYCANCHALLENGE
CHARITY FUND TABLETOCHKI / CHARITY DONATIONS
LEO BURNETT UKRAINE Kiev UKRAINE LEO BURNETT UKRAINE
Kiev
UKRAINE
#MESSAGEINAFANTA – THE POWER OF REAL-TIME FUN
COCA-COLA FINLAND / FANTA
ISOBAR FINLAND Helsinki FINLAND ISOBAR FINLAND
Helsinki
CARAT
Helsinki
FINLAND
THE PHOTOGRAPHY BAN
GRAUBÜNDEN TOURISM / HOTEL ROOMS
JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
Short List
THE SOCIAL BEER
SPENDRUPS BRYGGERI AB / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
E07 Content Placement
HELP FOR HELP
STIFTUNG MENSCHEN FÜR MENSCHEN / ETHIOPIAN AID
BBDO Berlin GERMANY BBDO
Berlin
GERMANY
Bronze
BLACKOUT TRACK
ASICS / GEL-KAYANO 25 RUNNING SHOE
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
ADS THAT STICK
LEXUS / GIPHY STICKER PACK
ADWATCH ISOBAR Moscow RUSSIA ADWATCH ISOBAR
Moscow
RUSSIA
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE
Short List
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DDB BERLIN
GERMANY
Gold
NIKE WORLD CUP
NIKE / TBD
NIKE Portland USA AKQA
London
UNITED KINGDOM
E08 Community Building & Management
VICTIMS OF FASHION VICTIMS
IKEA / -
WE ARE SOCIAL Milan ITALY WE ARE SOCIAL
Milan
WE ARE SOCIAL
Milan
ITALY
THE VOLKSWAGEN GIF DEALER
VOLKSWAGEN / CARS
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE
Short List
PRICELESS LEAGUE
MASTERCARD / PRICELESS LEAGUE
MASTERCARD Moscow RUSSIA MOSAIC
Moscow
RUSSIA