Title Brand Product / Service Entrant Company Location Idea Creation Company Location Media Placement Location Award
A04 Consumer Durables
THE INDOOR GENERATION
VELUX
VELUX
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK OATH NORDICS
Copenhagen
DENMARK
Short List
A05 Automotive
RAMMED WITH CONFIDENCE
VOLKSWAGEN UK
T-ROC
PHD London UNITED KINGDOM PHD
London
adam&eveDDB
London
UNITED KINGDOM PHD
London
UNITED KINGDOM
Bronze
A06 Retail
BLOCK WISH
S GROUP
ALEPA
S-GROUP Helsinki FINLAND SOK MEDIA
Helsinki
FINLAND CARAT
Helsinki
FINLAND
Silver
BLACK SUPERMARKET
CARREFOUR
CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Short List
A07 Travel
WE ARE AN AIRLINE
KLM ROYAL DUTCH AIRLINES
AIRPLANE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS MEDIACOM
Düsseldorf
GERMANY
Short List
A09 Media / Entertainment
THE LAND OF FREE PRESS
HELSINGIN SANOMAT
HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND TBWA\HELSINKI
Helsinki
HELSINGIN SANOMAT
FINLAND TBWA\HELSINKI
FINLAND
Bronze
THE PIRATE SUBTITLES
BELGIAN ENTERTAINMENT ASSOCIATION
FILM
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM
Brussels
BELGIUM
Bronze
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3
LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Silver
A11 Consumer Services
THE ANIMALS' OWN EMERGENCY NUMBER
DNB
ANIMAL INSURANCE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY TRY OPT
Oslo
NORWAY
Silver
BUFFER RAGE
VOO
TELECOM
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM VIZEUM
Brussels
BELGIUM
Short List
A12 Corporate Social Responsibility (CSR) / Corporate Image
BREASTFEEDING EXTRAS
KIND EN GEZIN
PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp BELGIUM LDV UNITED
Antwerp
BELGIUM
Short List
TURKEY DASH
PAY PAL
PAYMENT PLATFORM
HAVAS MEDIA London UNITED KINGDOM CRISPIN PORTER BOGUSKY+
London
UNITED KINGDOM HAVAS MEDIA
London
CHANNEL 4
London
UNITED KINGDOM
Short List
A13 Not-for-profit / Charity / Government
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE
NGO
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE
Short List
HELP FOR HELP
STIFTUNG MENSCHEN FÜR MENSCHEN
ETHIOPIAN AID
BBDO Berlin GERMANY BBDO
Berlin
GERMANY
Bronze
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL
AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY OATH NORDICS
Copenhagen
DENMARK
Bronze
B01 Use of TV & Other Screens
EXTRÄA HD
HÄAGEN DAZS
ICE CREAM ON DEMAND
PROXIMITY Boulogne-Billancourt FRANCE PROXIMITY
Boulogne-Billancourt
FRANCE
Short List
B02 Use of Audio Platforms
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL
AMNESTY INTERNATIONAL
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY OATH NORDICS
Copenhagen
DENMARK
Bronze
B03 Use of Print / Outdoor
THE LAND OF FREE PRESS
HELSINGIN SANOMAT
HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND TBWA\HELSINKI
Helsinki
HELSINGIN SANOMAT
FINLAND TBWA\HELSINKI
FINLAND
Bronze
OOPS
02
FREE SCREEN REPLACEMENT ON SMARTPHONES
HAVAS MEDIA London UNITED KINGDOM HAVAS MEDIA
London
VCCP
London
UNITED KINGDOM HAVAS MEDIA
London
UNITED KINGDOM
Gold
B04 Use of Ambient Media: Small Scale
SHITTY PAPER – MADE FROM HATE
GOLDEIMER
SHITTY PAPER – MADE FROM HATE
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
Short List
B05 Use of Ambient Media: Large Scale
BLACK SUPERMARKET
CARREFOUR
CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Short List
WE ARE AN AIRLINE
KLM ROYAL DUTCH AIRLINES
AIRPLANE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS MEDIACOM
Düsseldorf
GERMANY
Short List
THE NO ESCAPE GAME
ADDICT AIDE
ADDICT AIDE
BETC Paris FRANCE BETC
Paris
FRANCE
Bronze
B06 Use of Events
FOOTBALL DECODED
MICROSOFT
XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM CARAT
London
UNITED KINGDOM
Gold
B07 Use of Stunts
ESCAPE TRAIN
VR (FINNISH RAILWAYS)
NIGHT TRAINS
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND TOINENPHD
Helsinki
FINLAND
Bronze
GO WITH THE FAKE
DIESEL
CLOTHES
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
PUBLICIS
New York
ITALY
USA
Short List
BLACK SUPERMARKET
CARREFOUR
CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Short List
THE NO ESCAPE GAME
ADDICT AIDE
ADDICT AIDE
BETC Paris FRANCE BETC
Paris
FRANCE
Bronze
B08 Use of Digital Platforms
INNOCENT CHILD PORN
CHILD FOCUS
BELGIAN CENTER FOR MISSING CHILDREN
WUNDERMAN Antwerp BELGIUM WUNDERMAN
Antwerp
BELGIUM
Bronze
THE VOICE OF VOICES
NEMO
HEALTHCARE
McCANN MILAN ITALY McCANN MILAN
ITALY REPRISE MEDIA
Milan
ITALY
Short List
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE)
REPICTURING HOMELESS
HAVAS GERMANY GERMANY HAVAS GERMANY
GERMANY HAVAS GERMANY
GERMANY
Short List
BUFFER RAGE
VOO
TELECOM
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM VIZEUM
Brussels
BELGIUM
Bronze
GAME CHAINGERS
UNICEF
UNICEF
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
B09 Use of Mobile
BLOCK WISH
S GROUP
ALEPA
S-GROUP Helsinki FINLAND SOK MEDIA
Helsinki
FINLAND CARAT
Helsinki
FINLAND
Bronze
B10 Use of Social Platforms
#LIFEINHEL
FINAVIA
HELSINKI AIRPORT
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND DAGMAR
Helsinki
FINLAND
Short List
BLOCK WISH
S GROUP
ALEPA
S-GROUP Helsinki FINLAND SOK MEDIA
Helsinki
FINLAND CARAT
Helsinki
FINLAND
Short List
CAR COMMERCIAL TO GO
CENTRAAL BEHEER
CAR INSURANCE
DDB Amsterdam THE NETHERLANDS DDB
Amsterdam
TRIBAL
Amstelveen
THE NETHERLANDS MINDSHARE
Amsterdam
THE NETHERLANDS
Silver
FIGHTING CANCER
CANCER@WORK
CANCER@WORK
CANCER@WORK Antony FRANCE FAMOUSGREY PARIS
FRANCE
Short List
B11 Use of Technology
SHAKE PARKINSON OFF
ICM PARKINSON
PREVENTION OF PARKINSON'S DISEASE
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE ZENITH
Paris
FRANCE
Short List
GAME CHAINGERS
UNICEF
UNICEF
BETC Paris FRANCE BETC
Paris
FRANCE
Bronze
C03 Data Driven Targeting
HELP FOR HELP
STIFTUNG MENSCHEN FÜR MENSCHEN
ETHIOPIAN AID
BBDO Berlin GERMANY BBDO
Berlin
GERMANY
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
BREASTFEEDING EXTRAS
KIND EN GEZIN
PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp BELGIUM LDV UNITED
Antwerp
BELGIUM
Bronze
D02 Use of Branded Content created for Digital or Social
#LIFEINHEL
FINAVIA
HELSINKI AIRPORT
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND DAGMAR
Helsinki
FINLAND
Short List
BIHOR COUTURE
BEAU MONDE
PUBLISHING
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA UM BUCHAREST
ROMANIA
Short List
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS
SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DDB BERLIN
GERMANY DDB BERLIN
GERMANY
Short List
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE
NGO
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE
Short List
E01 Use of Integrated Media
THE ANIMALS' OWN EMERGENCY NUMBER
DNB
ANIMAL INSURANCE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY TRY OPT
Oslo
NORWAY
Silver
RAMMED WITH CONFIDENCE
VOLKSWAGEN UK
T-ROC
PHD London UNITED KINGDOM PHD
London
adam&eveDDB
London
UNITED KINGDOM PHD
London
UNITED KINGDOM
Gold
FOOTBALL DECODED
MICROSOFT
XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM CARAT
London
UNITED KINGDOM
Silver
F01 Excellence in Media Insights & Strategy
THE ANIMALS' OWN EMERGENCY NUMBER
DNB
ANIMAL INSURANCE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY TRY OPT
Oslo
NORWAY
Grand Prix
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3
LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Silver
F03 Excellence in Media Execution
THE LAND OF FREE PRESS
HELSINGIN SANOMAT
HELSINGIN SANOMAT
TBWA\HELSINKI FINLAND TBWA\HELSINKI
Helsinki
HELSINGIN SANOMAT
FINLAND TBWA\HELSINKI
FINLAND
Short List
RAMMED WITH CONFIDENCE
VOLKSWAGEN UK
T-ROC
PHD London UNITED KINGDOM PHD
London
adam&eveDDB
London
UNITED KINGDOM PHD
London
UNITED KINGDOM
Gold
OOPS
02
FREE SCREEN REPLACEMENT ON SMARTPHONES
HAVAS MEDIA London UNITED KINGDOM HAVAS MEDIA
London
VCCP
London
UNITED KINGDOM HAVAS MEDIA
London
UNITED KINGDOM
Silver
BUFFER RAGE
VOO
TELECOM
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM VIZEUM
Brussels
BELGIUM
Short List