• A04 Consumer Durables
• THE INDOOR GENERATION
  VELUX / VELUX
  &CO Copenhagen
  DENMARK
  OATH NORDICS Copenhagen
  DENMARK
  Short List

• A05 Automotive
• RAMMED WITH CONFIDENCE
  VOLKSWAGEN UK / T-ROC
  PHD London
  UNITED KINGDOM
  PHD London
  UNITED KINGDOM
  Bronze

• A06 Retail
• BLACK SUPERMARKET
  CARREFOUR / CARREFOUR
  MARCEL Paris
  FRANCE
  Short List
• BLOCK WISH
  S GROUP / ALEPA
  S-GROUP Helsinki
  FINLAND
  CARAT Helsinki
  FINLAND
  Silver

• A07 Travel
• WE ARE AN AIRLINE
  KLM ROYAL DUTCH AIRLINES / AIRPLANE
  DDB Amsterdam
  THE NETHERLANDS
  MEDIACOM Düsseldorf
  GERMANY
  Short List

• A09 Media / Entertainment
• LA FORÊT - BET ON A MURDERER
  FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
  PUBLICIS CONSEIL Paris
  FRANCE
  PUBLICIS CONSEIL Paris
  FRANCE
  Silver
• THE LAND OF FREE PRESS
  HELSINGIN SANOMAT / HELSINGIN SANOMAT
  TBWA\HELSINKI
  FINLAND
  TBWA\HELSINKI
  FINLAND
  Bronze
• THE PIRATE SUBTITLES
  BELGIAN ENTERTAINMENT ASSOCIATION / FILM
  TBWA\BELGIUM Brussels
  BELGIUM
  Bronze

• A11 Consumer Services
• BUFFER RAGE
  VOO / TELECOM
  HAPPINESS BRUSSELS Brussels
  BELGIUM
  VIZEUM Brussels
  BELGIUM
  Short List
• THE ANIMALS' OWN EMERGENCY NUMBER
  DNB / ANIMAL INSURANCE
  TRY REKLAME Oslo
  NORWAY
  TRY OPT Oslo
  NORWAY
  Silver

• A12 Corporate Social Responsibility (CSR) / Corporate Image
• BREASTFEEDING EXTRAS
  KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
  LDV UNITED Antwerp
  BELGIUM
  Short List
• TURKEY DASH
  PAY PAL / PAYMENT PLATFORM
  HAVAS MEDIA London
  UNITED KINGDOM
  HAVAS MEDIA London
  UNITED KINGDOM
  Short List

• A13 Not-for-profit / Charity / Government
• STORIES FROM THE OTHER SIDE OF THE WORLD
  CARE / NGO
  CLM BBDO Paris
  FRANCE
  Short List
• HELP FOR HELP
  STIFTUNG MENSCHEN FÜR MENSCHEN / ETHIOPIAN AID
  BBDO Berlin
  GERMANY
  Bronze
• THE DISTRESS SIGNAL
  AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
  ANORAK Oslo
  NORWAY
  OATH NORDICS Copenhagen
  DENMARK
  Bronze

• B01 Use of TV & Other Screens
• EXTRÄA HD
  HÄAGEN DAZS / ICE CREAM ON DEMAND
  PROXIMITY Boulogne-Billancourt
  FRANCE
  Short List

• B02 Use of Audio Platforms
• THE DISTRESS SIGNAL
  AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
  ANORAK Oslo
  NORWAY
  OATH NORDICS Copenhagen
  DENMARK
  Bronze

• B03 Use of Print / Outdoor
• THE LAND OF FREE PRESS
  HELSINGIN SANOMAT / HELSINGIN SANOMAT
  TBWA\HELSINKI
  FINLAND
  TBWA\HELSINKI
  FINLAND
  Bronze
• OOPS
  02 / FREE SCREEN REPLACEMENT ON SMARTPHONES
  HAVAS MEDIA London
  UNITED KINGDOM
  HAVAS MEDIA London
  UNITED KINGDOM
  Gold
  

• B04 Use of Ambient Media: Small Scale
• SHITTY PAPER – MADE FROM HATE
  GOLDEIMER / SHITTY PAPER – MADE FROM HATE
  PHILIPP UND KEUNTJE Hamburg
  GERMANY
  Short List

• B05 Use of Ambient Media: Large Scale
• BLACK SUPERMARKET
  CARREFOUR / CARREFOUR
  MARCEL Paris
  FRANCE
  Short List
• WE ARE AN AIRLINE
  KLM ROYAL DUTCH AIRLINES / AIRPLANE
  DDB Amsterdam
  THE NETHERLANDS
  MEDIACOM Düsseldorf
  GERMANY
  Short List
• THE NO ESCAPE GAME
  ADDICT AIDE / ADDICT AIDE
  BETC Paris
  FRANCE
  Bronze

• B06 Use of Events
• FOOTBALL DECODED
  MICROSOFT / XBOX / FIFA 18
  McCANN LONDON
  UNITED KINGDOM
  CARAT London
  UNITED KINGDOM
  Gold
  

• B07 Use of Stunts
• ESCAPE TRAIN
  VR (FINNISH RAILWAYS) / NIGHT TRAINS
  TBWA\HELSINKI
  FINLAND
  TOINENPHD Helsinki
  FINLAND
  Bronze
• GO WITH THE FAKE
  DIESEL / CLOTHES
  PUBLICIS ITALY Milan
  ITALY
  Short List
• BLACK SUPERMARKET
  CARREFOUR / CARREFOUR
  MARCEL Paris
  FRANCE
  Short List
• THE NO ESCAPE GAME
  ADDICT AIDE / ADDICT AIDE
  BETC Paris
  FRANCE
  Bronze

• B08 Use of Digital Platforms
• GAME CHAINGERS
  UNICEF / UNICEF
  BETC Paris
  FRANCE
  Short List
• BUFFER RAGE
  VOO / TELECOM
  HAPPINESS BRUSSELS Brussels
  BELGIUM
  VIZEUM Brussels
  BELGIUM
  Bronze
• REPICTURING HOMELESS
  GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE) / REPICTURING HOMELESS
  HAVAS GERMANY
  GERMANY
  HAVAS GERMANY
  GERMANY
  Short List
• THE VOICE OF VOICES
  NEMO / HEALTHCARE
  McCANN MILAN
  ITALY
  REPRISE MEDIA Milan
  ITALY
  Short List
• INNOCENT CHILD PORN
  CHILD FOCUS / BELGIAN CENTER FOR MISSING CHILDREN
  WUNDERMAN Antwerp
  BELGIUM
  Bronze

• B09 Use of Mobile
• BLOCK WISH
  S GROUP / ALEPA
  S-GROUP Helsinki
  FINLAND
  CARAT Helsinki
  FINLAND
  Bronze

• B10 Use of Social Platforms
• #LIFEINHEL
  FINAVIA / HELSINKI AIRPORT
  TBWA\HELSINKI
  FINLAND
  DAGMAR Helsinki
  FINLAND
  Short List
• CAR COMMERCIAL TO GO
  CENTRAAL BEHEER / CAR INSURANCE
  DDB Amsterdam
  THE NETHERLANDS
  MINDSHARE Amsterdam
  THE NETHERLANDS
  Silver
• FIGHTING CANCER
  CANCER@WORK / CANCER@WORK
  CANCER@WORK Antony
  FRANCE
  Short List
• BLOCK WISH
  S GROUP / ALEPA
  S-GROUP Helsinki
  FINLAND
  CARAT Helsinki
  FINLAND
  Short List

• B11 Use of Technology
• GAME CHAINGERS
  UNICEF / UNICEF
  BETC Paris
  FRANCE
  Bronze
• SHAKE PARKINSON OFF
  ICM PARKINSON / PREVENTION OF PARKINSON'S DISEASE
  PUBLICIS CONSEIL Paris
  FRANCE
  ZENITH Paris
  FRANCE
  Short List

• C03 Data Driven Targeting
• HELP FOR HELP
  STIFTUNG MENSCHEN FÜR MENSCHEN / ETHIOPIAN AID
  BBDO Berlin
  GERMANY
  Short List

• D01 Use of Brand or Product Integration into a Programme or Platform
• BREASTFEEDING EXTRAS
  KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
  LDV UNITED Antwerp
  BELGIUM
  Bronze

• D02 Use of Branded Content created for Digital or Social
• THE UNCENSORED PLAYLIST
  REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES
  DDB BERLIN
  GERMANY
  DDB BERLIN
  GERMANY
  Short List
• BIHOR COUTURE
  BEAU MONDE / PUBLISHING
  McCANN BUCHAREST
  ROMANIA
  UM BUCHAREST
  ROMANIA
  Short List
• STORIES FROM THE OTHER SIDE OF THE WORLD
  CARE / NGO
  CLM BBDO Paris
  FRANCE
  Short List
• #LIFEINHEL
  FINAVIA / HELSINKI AIRPORT
  TBWA\HELSINKI
  FINLAND
  DAGMAR Helsinki
  FINLAND
  Short List

• E01 Use of Integrated Media
• FOOTBALL DECODED
  MICROSOFT / XBOX / FIFA 18
  McCANN LONDON
  UNITED KINGDOM
  CARAT London
  UNITED KINGDOM
  Silver
• RAMMED WITH CONFIDENCE
  VOLKSWAGEN UK / T-ROC
  PHD London
  UNITED KINGDOM
  PHD London
  UNITED KINGDOM
  Gold
  
• THE ANIMALS' OWN EMERGENCY NUMBER
  DNB / ANIMAL INSURANCE
  TRY REKLAME Oslo
  NORWAY
  TRY OPT Oslo
  NORWAY
  Silver

• F01 Excellence in Media Insights & Strategy
• LA FORÊT - BET ON A MURDERER
  FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
  PUBLICIS CONSEIL Paris
  FRANCE
  PUBLICIS CONSEIL Paris
  FRANCE
  Silver
• THE ANIMALS' OWN EMERGENCY NUMBER
  DNB / ANIMAL INSURANCE
  TRY REKLAME Oslo
  NORWAY
  TRY OPT Oslo
  NORWAY
  Grand Prix

• F03 Excellence in Media Execution
• RAMMED WITH CONFIDENCE
  VOLKSWAGEN UK / T-ROC
  PHD London
  UNITED KINGDOM
  PHD London
  UNITED KINGDOM
  Gold
  
• BUFFER RAGE
  VOO / TELECOM
  HAPPINESS BRUSSELS Brussels
  BELGIUM
  VIZEUM Brussels
  BELGIUM
  Short List
• THE LAND OF FREE PRESS
  HELSINGIN SANOMAT / HELSINGIN SANOMAT
  TBWA\HELSINKI
  FINLAND
  TBWA\HELSINKI
  FINLAND
  Short List
• OOPS
  02 / FREE SCREEN REPLACEMENT ON SMARTPHONES
  HAVAS MEDIA London
  UNITED KINGDOM
  HAVAS MEDIA London
  UNITED KINGDOM
  Silver