Title |
Brand |
Product / Service |
Entrant Company |
Location |
Media Placement |
Location |
Award |
A04 Consumer Durables
|
THE INDOOR GENERATION
VELUX / VELUX |
&CO Copenhagen |
DENMARK |
OATH NORDICS Copenhagen |
DENMARK |
Short List |
A05 Automotive
|
RAMMED WITH CONFIDENCE
VOLKSWAGEN UK / T-ROC |
PHD London |
UNITED KINGDOM |
PHD London |
UNITED KINGDOM |
Bronze
|
A06 Retail
|
BLACK SUPERMARKET
CARREFOUR / CARREFOUR |
MARCEL Paris |
FRANCE |
|
|
Short List |
BLOCK WISH
S GROUP / ALEPA |
S-GROUP Helsinki |
FINLAND |
CARAT Helsinki |
FINLAND |
Silver
|
A07 Travel
|
WE ARE AN AIRLINE
KLM ROYAL DUTCH AIRLINES / AIRPLANE |
DDB Amsterdam |
THE NETHERLANDS |
MEDIACOM Düsseldorf |
GERMANY |
Short List |
A09 Media / Entertainment
|
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES) |
PUBLICIS CONSEIL Paris |
FRANCE |
PUBLICIS CONSEIL Paris |
FRANCE |
Silver
|
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT |
TBWA\HELSINKI |
FINLAND |
TBWA\HELSINKI |
FINLAND |
Bronze
|
THE PIRATE SUBTITLES
BELGIAN ENTERTAINMENT ASSOCIATION / FILM |
TBWA\BELGIUM Brussels |
BELGIUM |
|
|
Bronze
|
A11 Consumer Services
|
BUFFER RAGE
VOO / TELECOM |
HAPPINESS BRUSSELS Brussels |
BELGIUM |
VIZEUM Brussels |
BELGIUM |
Short List |
THE ANIMALS' OWN EMERGENCY NUMBER
DNB / ANIMAL INSURANCE |
TRY REKLAME Oslo |
NORWAY |
TRY OPT Oslo |
NORWAY |
Silver
|
A12 Corporate Social Responsibility (CSR) / Corporate Image
|
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING |
LDV UNITED Antwerp |
BELGIUM |
|
|
Short List |
TURKEY DASH
PAY PAL / PAYMENT PLATFORM |
HAVAS MEDIA London |
UNITED KINGDOM |
HAVAS MEDIA London |
UNITED KINGDOM |
Short List |
A13 Not-for-profit / Charity / Government
|
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO |
CLM BBDO Paris |
FRANCE |
|
|
Short List |
HELP FOR HELP
STIFTUNG MENSCHEN FÜR MENSCHEN / ETHIOPIAN AID |
BBDO Berlin |
GERMANY |
|
|
Bronze
|
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL |
ANORAK Oslo |
NORWAY |
OATH NORDICS Copenhagen |
DENMARK |
Bronze
|
B01 Use of TV & Other Screens
|
EXTRÄA HD
HÄAGEN DAZS / ICE CREAM ON DEMAND |
PROXIMITY Boulogne-Billancourt |
FRANCE |
|
|
Short List |
B02 Use of Audio Platforms
|
THE DISTRESS SIGNAL
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL |
ANORAK Oslo |
NORWAY |
OATH NORDICS Copenhagen |
DENMARK |
Bronze
|
B03 Use of Print / Outdoor
|
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT |
TBWA\HELSINKI |
FINLAND |
TBWA\HELSINKI |
FINLAND |
Bronze
|
OOPS
02 / FREE SCREEN REPLACEMENT ON SMARTPHONES |
HAVAS MEDIA London |
UNITED KINGDOM |
HAVAS MEDIA London |
UNITED KINGDOM |
Gold
|
B04 Use of Ambient Media: Small Scale
|
SHITTY PAPER – MADE FROM HATE
GOLDEIMER / SHITTY PAPER – MADE FROM HATE |
PHILIPP UND KEUNTJE Hamburg |
GERMANY |
|
|
Short List |
B05 Use of Ambient Media: Large Scale
|
BLACK SUPERMARKET
CARREFOUR / CARREFOUR |
MARCEL Paris |
FRANCE |
|
|
Short List |
WE ARE AN AIRLINE
KLM ROYAL DUTCH AIRLINES / AIRPLANE |
DDB Amsterdam |
THE NETHERLANDS |
MEDIACOM Düsseldorf |
GERMANY |
Short List |
THE NO ESCAPE GAME
ADDICT AIDE / ADDICT AIDE |
BETC Paris |
FRANCE |
|
|
Bronze
|
B06 Use of Events
|
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18 |
McCANN LONDON |
UNITED KINGDOM |
CARAT London |
UNITED KINGDOM |
Gold
|
B07 Use of Stunts
|
ESCAPE TRAIN
VR (FINNISH RAILWAYS) / NIGHT TRAINS |
TBWA\HELSINKI |
FINLAND |
TOINENPHD Helsinki |
FINLAND |
Bronze
|
GO WITH THE FAKE
DIESEL / CLOTHES |
PUBLICIS ITALY Milan |
ITALY |
|
|
Short List |
BLACK SUPERMARKET
CARREFOUR / CARREFOUR |
MARCEL Paris |
FRANCE |
|
|
Short List |
THE NO ESCAPE GAME
ADDICT AIDE / ADDICT AIDE |
BETC Paris |
FRANCE |
|
|
Bronze
|
B08 Use of Digital Platforms
|
GAME CHAINGERS
UNICEF / UNICEF |
BETC Paris |
FRANCE |
|
|
Short List |
BUFFER RAGE
VOO / TELECOM |
HAPPINESS BRUSSELS Brussels |
BELGIUM |
VIZEUM Brussels |
BELGIUM |
Bronze
|
REPICTURING HOMELESS
GETTY IMAGES AND FIFTYFIFTY (MAGAZINE FROM HOMELESS PEOPLE) / REPICTURING HOMELESS |
HAVAS GERMANY |
GERMANY |
HAVAS GERMANY |
GERMANY |
Short List |
THE VOICE OF VOICES
NEMO / HEALTHCARE |
McCANN MILAN |
ITALY |
REPRISE MEDIA Milan |
ITALY |
Short List |
INNOCENT CHILD PORN
CHILD FOCUS / BELGIAN CENTER FOR MISSING CHILDREN |
WUNDERMAN Antwerp |
BELGIUM |
|
|
Bronze
|
B09 Use of Mobile
|
BLOCK WISH
S GROUP / ALEPA |
S-GROUP Helsinki |
FINLAND |
CARAT Helsinki |
FINLAND |
Bronze
|
B10 Use of Social Platforms
|
#LIFEINHEL
FINAVIA / HELSINKI AIRPORT |
TBWA\HELSINKI |
FINLAND |
DAGMAR Helsinki |
FINLAND |
Short List |
CAR COMMERCIAL TO GO
CENTRAAL BEHEER / CAR INSURANCE |
DDB Amsterdam |
THE NETHERLANDS |
MINDSHARE Amsterdam |
THE NETHERLANDS |
Silver
|
FIGHTING CANCER
CANCER@WORK / CANCER@WORK |
CANCER@WORK Antony |
FRANCE |
|
|
Short List |
BLOCK WISH
S GROUP / ALEPA |
S-GROUP Helsinki |
FINLAND |
CARAT Helsinki |
FINLAND |
Short List |
B11 Use of Technology
|
GAME CHAINGERS
UNICEF / UNICEF |
BETC Paris |
FRANCE |
|
|
Bronze
|
SHAKE PARKINSON OFF
ICM PARKINSON / PREVENTION OF PARKINSON'S DISEASE |
PUBLICIS CONSEIL Paris |
FRANCE |
ZENITH Paris |
FRANCE |
Short List |
C03 Data Driven Targeting
|
HELP FOR HELP
STIFTUNG MENSCHEN FÜR MENSCHEN / ETHIOPIAN AID |
BBDO Berlin |
GERMANY |
|
|
Short List |
D01 Use of Brand or Product Integration into a Programme or Platform
|
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING |
LDV UNITED Antwerp |
BELGIUM |
|
|
Bronze
|
D02 Use of Branded Content created for Digital or Social
|
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES |
DDB BERLIN |
GERMANY |
DDB BERLIN |
GERMANY |
Short List |
BIHOR COUTURE
BEAU MONDE / PUBLISHING |
McCANN BUCHAREST |
ROMANIA |
UM BUCHAREST |
ROMANIA |
Short List |
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO |
CLM BBDO Paris |
FRANCE |
|
|
Short List |
#LIFEINHEL
FINAVIA / HELSINKI AIRPORT |
TBWA\HELSINKI |
FINLAND |
DAGMAR Helsinki |
FINLAND |
Short List |
E01 Use of Integrated Media
|
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18 |
McCANN LONDON |
UNITED KINGDOM |
CARAT London |
UNITED KINGDOM |
Silver
|
RAMMED WITH CONFIDENCE
VOLKSWAGEN UK / T-ROC |
PHD London |
UNITED KINGDOM |
PHD London |
UNITED KINGDOM |
Gold
|
THE ANIMALS' OWN EMERGENCY NUMBER
DNB / ANIMAL INSURANCE |
TRY REKLAME Oslo |
NORWAY |
TRY OPT Oslo |
NORWAY |
Silver
|
F01 Excellence in Media Insights & Strategy
|
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES) |
PUBLICIS CONSEIL Paris |
FRANCE |
PUBLICIS CONSEIL Paris |
FRANCE |
Silver
|
THE ANIMALS' OWN EMERGENCY NUMBER
DNB / ANIMAL INSURANCE |
TRY REKLAME Oslo |
NORWAY |
TRY OPT Oslo |
NORWAY |
Grand Prix
|
F03 Excellence in Media Execution
|
RAMMED WITH CONFIDENCE
VOLKSWAGEN UK / T-ROC |
PHD London |
UNITED KINGDOM |
PHD London |
UNITED KINGDOM |
Gold
|
BUFFER RAGE
VOO / TELECOM |
HAPPINESS BRUSSELS Brussels |
BELGIUM |
VIZEUM Brussels |
BELGIUM |
Short List |
THE LAND OF FREE PRESS
HELSINGIN SANOMAT / HELSINGIN SANOMAT |
TBWA\HELSINKI |
FINLAND |
TBWA\HELSINKI |
FINLAND |
Short List |
OOPS
02 / FREE SCREEN REPLACEMENT ON SMARTPHONES |
HAVAS MEDIA London |
UNITED KINGDOM |
HAVAS MEDIA London |
UNITED KINGDOM |
Silver
|