Title Brand Product / Service Entrant Company Location Idea Creation Company Location Media Placement Location Award
C02 Use of Real-time Data
SAY IT WITH SKY
SKY GERMANY / SKY
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
C03 Data Driven Targeting
HYPERTARGETED AFTER SALES
PEUGEOT, CITROËN, AND DS / AFTERSALES AUTOMOBILE SERVICES (MAINTENANCE)
HAVAS MEDIA Amsterdam THE NETHERLANDS HAVAS MEDIA
Amsterdam
THE NETHERLANDS HAVAS MEDIA
Amsterdam
THE NETHERLANDS
PRE-ROLL DRAMA “THE BUZZ”
ROSTELECOM / CONSUMER SERVICES ROSTELECOM
BOOTLEG Moscow RUSSIA BOOTLEG
Moscow
RUSSIA DENTSU X
Moscow
RUSSIA
HELP FOR HELP
STIFTUNG MENSCHEN FÜR MENSCHEN / ETHIOPIAN AID
BBDO Berlin GERMANY BBDO
Berlin
GERMANY
Short List
D01 Use of Brand or Product Integration into a Programme or Platform
THE UNEXPECTED COMMERCIAL
PALM BREWERIES / RODENBACH
WUNDERMAN Antwerp BELGIUM WUNDERMAN
Antwerp
BELGIUM SBS BELGIUM
Vilvoorde
BELGIUM
ALTERNATE REALITY
NSPK MIR / MIR
NSPK MIR Moscow RUSSIA SPORTS.RU
Moscow
RUSSIA
EXTRÄA HD
HÄAGEN DAZS / ICE CREAM ON DEMAND
PROXIMITY Boulogne-Billancourt FRANCE PROXIMITY
Boulogne-Billancourt
FRANCE
SCOUT VIEW
THE GUIDES AND SCOUTS OF SWEDEN / THE GUIDES AND SCOUTS OF SWEDEN - YOUTH AND PEACE ORGANISATION
GARBERGS Stockholm SWEDEN GARBERGS
Stockholm
SWEDEN
GRILLSURANCE
BURGER KING / WHOPPER
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
BREASTFEEDING EXTRAS
KIND EN GEZIN / PUBLIC AWARENESS OF BREASTFEEDING
LDV UNITED Antwerp BELGIUM LDV UNITED
Antwerp
BELGIUM
Bronze
D02 Use of Branded Content created for Digital or Social
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA UM BUCHAREST
ROMANIA
Short List
TUNNEL AR
DIE FANTASTISCHEN VIER / TUNNEL AR
HEADRAFT Hamburg GERMANY HEADRAFT
Hamburg
GERMANY SONY MUSIC ENTERTAINMENT GERMANY
Munich
MUSIKWIRTSCHAFT.DE
Stuttgart
GERMANY
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK OATH NORDICS
Copenhagen
DENMARK
LUFTHANSA "#LIFECHANGINGPLACES"
DEUTSCHE LUFTHANSA AG / LIFE CHANGING PLACES
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
DDB GERMANY HAMBURG
Frankfurt
NEULANDHERZER
Hamburg
TERRITORY
GERMANY NEULANDHERZER
Frankfurt
TERRITORY
Hamburg
GERMANY
HORNBACH "WERKSTÜCK EDITION 001"
HORNBACH BAUMARKT AG / HORNBACH
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY MEDIAPLUS
Munich
GERMANY
SMART ELECTRIC DRIVE CARSINO
DAIMLER AG / SMART / SMART ELECTRIC DRIVE
BBDO Berlin GERMANY BBDO
Berlin
GERMANY MEDIACOM
Berlin
GERMANY
THE UNCENSORED PLAYLIST
REPORTERS WITHOUT BORDERS / SONGS WITH CENSORED ARTICLES
DDB BERLIN GERMANY DDB BERLIN
GERMANY DDB BERLIN
GERMANY
Short List
#LIFEINHEL
FINAVIA / HELSINKI AIRPORT
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND DAGMAR
Helsinki
FINLAND
Short List
PETA "EYE TO EYE"
PETA DEUTSCHLAND E.V. / PETA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
DEMODERN
Hamburg
GERMANY
ADS THAT STICK
LEXUS / GIPHY STICKER PACK
ADWATCH ISOBAR Moscow RUSSIA ADWATCH ISOBAR
Moscow
RUSSIA
SAY IT WITH SKY
SKY GERMANY / SKY
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
HOMELESS STUDENTS
SCANDIC / HOTEL
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
RADJA - SUPPORTER WITHOUT LIMITS
ORANGE / EAGLE UNLIMITED SUBSCRIPTION
PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS
BELGIUM
CRAH TEST
THE FRENCH ROAD SAFETY DELEGATION / ROAD SECURITY
DDB PARIS FRANCE DDB PARIS
FRANCE
STORIES FROM THE OTHER SIDE OF THE WORLD
CARE / NGO
CLM BBDO Paris FRANCE CLM BBDO
Paris
FRANCE
Short List
E01 Use of Integrated Media
BIHOR COUTURE
BEAU MONDE / PUBLISHING
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA UM BUCHAREST
ROMANIA
NO-ADS CAMPAIGN
BLU TV / BLU TV
McCANN ISTANBUL TURKEY McCANN ISTANBUL
TURKEY UM
Istanbul
TURKEY
THE ANIMALS' OWN EMERGENCY NUMBER
DNB / ANIMAL INSURANCE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY TRY OPT
Oslo
NORWAY
Silver
RAMMED WITH CONFIDENCE
VOLKSWAGEN UK / T-ROC
PHD London UNITED KINGDOM PHD
London
adam&eveDDB
London
UNITED KINGDOM PHD
London
UNITED KINGDOM
Gold
THE BIG MAC 50 QUEST
MCDONALD'S ITALIA / RESTAURANTS
LEO BURNETT ITALY Milan ITALY LEO BURNETT ITALY
Milan
ITALY OMD
Milan
ITALY
CARS 3 – OUTRACING THE CONTENDER
THE WALT DISNEY COMPANY GSA / DISNEY'S CARS 3
OMD Hamburg GERMANY OMD
Hamburg
THE WALT DISNEY COMPANY
Munich
GERMANY OMD
Hamburg
GERMANY
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK OATH NORDICS
Copenhagen
DENMARK
KERMAA!
ARLA SUOMI / ARLA LEMPI COOKING CREAM
ARLA Söderkulla FINLAND TBWA\HELSINKI
FINLAND CARAT
Helsinki
FINLAND
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM CARAT
London
UNITED KINGDOM
Silver
THE SOUPERHEROES
BAMA / FRUITS AND VEGETABLES
CREUNA Oslo NORWAY CREUNA
Oslo
NORWAY CARAT
Oslo
NORWAY
FREE DEMOCRATS "MOVING PARLIAMENT. THE HUMAN FUELED BRAND DESIGN."
FREE DEMOCRATS / POLITICAL PARTY
HEIMAT Berlin GERMANY HEIMAT
Berlin
GERMANY
THE FIRST SHOE MADE FROM RECYCLED GUM
AMSTERDAM METROPOLITAN AREA / I AMSTERDAM / GUMSHOE
PUBLICIS Amsterdam THE NETHERLANDS PUBLICIS
Amsterdam
THE NETHERLANDS
NEVER MISS A SECOND
TELENET / TV
TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM
Brussels
BELGIUM
BLYERTSPENNA
IKEA ITALY / 2019 IKEA CATALOGUE
STV DDB Milan ITALY STV DDB
Milan
ITALY
IKEA. LITERATURE
IKEA / NEW CATALOGUE LAUNCH
INSTINCT Moscow RUSSIA INSTINCT
Moscow
RUSSIA
PINK TRIANGLE ISSUE
VANGARDIST PROGRESSIVE MEN´S MAGAZINE / ACTIVISM
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
PLAN.NET
Munich
SERVICEPLAN FRANCE
Paris
GERMANY
FRANCE
F01 Excellence in Media Insights & Strategy
THE ANIMALS' OWN EMERGENCY NUMBER
DNB / ANIMAL INSURANCE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY TRY OPT
Oslo
NORWAY
Grand Prix
L'ENIGME KONA
HYUNDAI / KONA
SOCIALYSE Paris FRANCE SOCIALYSE
Paris
FRANCE SOCIALYSE
Paris
FRANCE
LA FORÊT - BET ON A MURDERER
FRANCE TÉLÉVISIONS - FRANCE 3 / LA FORÊT (TV SERIES)
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Silver
FAIRY
P&G / FAIRY
ACW GREY TEL AVIV ISRAEL ACW GREY TEL AVIV
Tel Aviv
MEDIACOM CONNECTIONS
ISRAEL MEDIACOM CONNECTIONS
Tel Aviv
ISRAEL
#GOMORNING
TRANSAVIA / TRANSAVIA AIRLINES
HUMANSEVEN Paris FRANCE HUMANSEVEN
Paris
FRANCE KR MEDIA
Paris
FRANCE
ADOPT A PACK
HILL'S / "ADOPT A PET" FUND
POSSIBLE MOSCOW RUSSIA POSSIBLE MOSCOW
RUSSIA
GILLETTE - BABY FACE
P&G / GILLETTE
ACW GREY TEL AVIV ISRAEL ACW GREY TEL AVIV
ISRAEL
F02 Excellence in Media Planning
CARS 3 – OUTRACING THE CONTENDER
THE WALT DISNEY COMPANY GSA / DISNEY'S CARS 3
OMD Hamburg GERMANY OMD
Hamburg
THE WALT DISNEY COMPANY
Munich
GERMANY OMD
Hamburg
GERMANY
THE BUILDING SIZED WAVE
PORTUGAL TOURISM / PORTUGAL TOURISM
PARTNERS Lisbon PORTUGAL PARTNERS
Lisbon
PORTUGAL