Title Brand Product / Service Entrant Company Location Award
A01 Food & Drink
LONDON TAKEOVER
OATLY / OATLY
FORSMAN & BODENFORS Gothenburg SWEDEN
Short List
A02 Other FMCG
THE REMARKABLE EDITH
STABILO INTERNATIONAL GMBH / STABILO BOSS HIGHLIGHTER PEN
DDB DÜSSELDORF GERMANY
Silver
THE REMARKABLE KATHERINE
STABILO INTERNATIONAL GMBH / STABILO BOSS HIGHLIGHTER PEN
DDB DÜSSELDORF GERMANY
Silver
THE REMARKABLE LISE
STABILO INTERNATIONAL GMBH / STABILO BOSS HIGHLIGHTER PEN
DDB DÜSSELDORF GERMANY
Silver
A06 Retail
NOBEL PRIZE WINNER
IKEA / "IVAR" (IKEA SHELF)
GRABARZ & PARTNER Hamburg GERMANY
Short List
ROCK LEGENDS
IKEA / "IVAR" (IKEA SHELF)
GRABARZ & PARTNER Hamburg GERMANY
Short List
TIME SPENT
MCDONALD'S / MCDONALD'S
LEO BURNETT LONDON UNITED KINGDOM
Short List
A07 Travel
A CAREFULLY REFLECTED BILLBOARD
EASYJET / A CAREFULLY REFLECTED BILLBOARD
BUZZMAN Paris FRANCE
Short List
A11 Consumer Services
MAKE LOVE NOT MEMES
MIGROS-GENOSSENSCHAFTS-BUND / TELECOMMUNICATIONS SERVICES
WIRZ BBDO SWITZERLAND Zürich SWITZERLAND
Short List
DATE MORE DATA LESS
MIGROS-GENOSSENSCHAFTS-BUND / TELECOMMUNICATIONS SERVICES
WIRZ BBDO SWITZERLAND Zürich SWITZERLAND
Short List
B06 Retail
MCMISTAKES 1
MCDONALD'S / HR
TBWA\BELGIUM Brussels BELGIUM
Short List
THONET VS. TOBIAS
IKEA DEUTSCHLAND GMBH & CO. KG / 1: VITRA VS. ODGER 2: THONET VS. TOBIAS 3: FRITZ HANSEN VS. SVENBERTIL
THJNK Hamburg GERMANY
Bronze
VITRA VS. ODGER
IKEA DEUTSCHLAND GMBH & CO. KG / 1: VITRA VS. ODGER 2: THONET VS. TOBIAS 3: FRITZ HANSEN VS. SVENBERTIL
THJNK Hamburg GERMANY
Bronze
FRITZ HANSEN VS. SVENBERTIL
IKEA DEUTSCHLAND GMBH & CO. KG / 1: VITRA VS. ODGER 2: THONET VS. TOBIAS 3: FRITZ HANSEN VS. SVENBERTIL
THJNK Hamburg GERMANY
Bronze
B09 Media / Entertainment
ILL BILL
SKY / SKY Q
SERVICEPLAN GERMANY Munich GERMANY
Short List
OLDFINGER
SKY / SKY Q
SERVICEPLAN GERMANY Munich GERMANY
Short List
RAVEHEART
SKY / SKY Q
SERVICEPLAN GERMANY Munich GERMANY
Short List
RAINSPOTTING
SKY / SKY Q
SERVICEPLAN GERMANY Munich GERMANY
Short List
B13 Not-for-profit / Charity / Government
SKIP ELEPHANT RIDING
PRO WILDLIFE / PRO WILDLIFE
SERVICEPLAN GERMANY Munich GERMANY
Short List
SKIP TIGER SELFIES
PRO WILDLIFE / PRO WILDLIFE
SERVICEPLAN GERMANY Munich GERMANY
Short List
MIGUEL
ALZHEIMER RESEARCH INITIATIVE / CALL FOR DONATIONS
BBDO Düsseldorf GERMANY
Short List
ANN-KATRIN
ALZHEIMER RESEARCH INITIATIVE / CALL FOR DONATIONS
BBDO Düsseldorf GERMANY
Short List
FARHAD
ALZHEIMER RESEARCH INITIATIVE / CALL FOR DONATIONS
BBDO Düsseldorf GERMANY
Short List
C01 Animated Digital Screens
CALLAO DOMINATION
SAMSUNG / TECHNOLOGY
CHEIL WORLDWIDE Madrid SPAIN
Short List
THE BUILDING SIZED WAVE
PORTUGAL TOURISM / PORTUGAL TOURISM
PARTNERS Lisbon PORTUGAL
Short List
C02 Interactive Digital Screens
PR STUNT “THE TROJAN BILLBOARD.”
FEDERAL MINISTRY OF THE INTERIOR / THE STUNT DRAWS ATTENTION FOR THE GROWING PROBLEM OF PEOPLE TAKING PICTURES OF A
FISCHERAPPELT Berlin GERMANY
Short List
D01 Displays
TRASHED EXHIBITION
NATURAL HISTORY MUSEUM IN OSLO/ THE NORWEGIAN SOCIETY FOR THE CONSERVATION OF NA / NATURAL HISTORY MUSEUM/ NORWEGIAN WILDLIFE
KITCHEN Oslo NORWAY
Short List
STREET STORY
NIKE RUSSIA / NIKE RUSSIA
WIEDEN+KENNEDY AMSTERDAM THE NETHERLANDS
Bronze
D02 Small Scale Special Solutions
THE FIRST SHOE MADE FROM RECYCLED GUM
AMSTERDAM METROPOLITAN AREA / I AMSTERDAM / GUMSHOE
PUBLICIS Amsterdam THE NETHERLANDS
Short List
SEETROEN
CITROEN / CITROEN
BETC Paris FRANCE
Silver
D03 Special Build
RAIN WI-FI
TELE2 / RAIN WI-FI
GEOMETRY MOSCOW RUSSIA
Short List
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY
Bronze
THE UNBREAKABLE RAINBOW
BEN&JERRY'S / CSR EVENT
180HEARTBEATS+JUNG V MATT Warsaw POLAND
Silver
#BODYCANTWAIT
HANDICAP INTERNATIONAL / HANDICAP INTERNATIONAL
HEREZIE GROUP Paris FRANCE
Gold
D04 Live Advertising & Events
MUSEUM OF ROMANTICISM
IKEA / IKEA LIVING ROOMS
McCANN SPAIN Madrid SPAIN
Bronze
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY
Gold
D05 Interactive Experiences
THE FIRST SHOE MADE FROM RECYCLED GUM
AMSTERDAM METROPOLITAN AREA / I AMSTERDAM / GUMSHOE
PUBLICIS Amsterdam THE NETHERLANDS
Short List
THE NO ESCAPE GAME
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE
Short List
MUSEUM OF ROMANTICISM
IKEA / IKEA LIVING ROOMS
McCANN SPAIN Madrid SPAIN
Short List
D07 Immersive Experiences
THE NO ESCAPE GAME
ADDICT AIDE / ADDICT AIDE
BETC Paris FRANCE
Bronze
E01 Standard Sites
THE SHORTCUT BILLBOARDS
BMW / MINI
SERVICEPLAN GERMANY Munich GERMANY
Short List
FOOTBALL DECODED
MICROSOFT / XBOX / FIFA 18
McCANN LONDON UNITED KINGDOM
Grand Prix
E02 Ambient Outdoor
SEETROEN
CITROEN / CITROEN
BETC Paris FRANCE
Short List
GO WITH THE FAKE
DIESEL / CLOTHES
PUBLICIS ITALY Milan ITALY
Short List
#BODYCANTWAIT
HANDICAP INTERNATIONAL / HANDICAP INTERNATIONAL
HEREZIE GROUP Paris FRANCE
Silver
E03 Technology
DRAW TO ART
GOOGLE / INTERACTIVE EASEL
GOOGLE CREATIVE LAB London UNITED KINGDOM
Short List
RAIN WI-FI
TELE2 / RAIN WI-FI
GEOMETRY MOSCOW RUSSIA
Bronze