Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Food & Drink
LONDON TAKEOVER
OATLY / OATLY
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
OATLY DEPARTMENT OF MIND CONTROL
Malmö
SWEDEN
Short List
LONDON TAKEOVER
OATLY / OATLY
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
OATLY DEPARTMENT OF MIND CONTROL
Malmö
SWEDEN
LONDON TAKEOVER
OATLY / OATLY
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
OATLY DEPARTMENT OF MIND CONTROL
Malmö
SWEDEN
A SLICE OF MOVIE
DOMINO'S / DOMINO'S PIZZA
THE NEWTONS LABORATORY Athens GREECE THE NEWTONS LABORATORY
Athens
GREECE
PAULIG SYDNEY
PAULIG / SYDNEY COFFEE
GUSTAV PAVLIG Helsinki FINLAND BOB THE ROBOT
Helsinki
FINLAND
A02 Other FMCG
THE REMARKABLE EDITH
STABILO INTERNATIONAL GMBH / STABILO BOSS HIGHLIGHTER PEN
DDB DÜSSELDORF GERMANY DDB DÜSSELDORF
GERMANY
Silver
THE REMARKABLE KATHERINE
STABILO INTERNATIONAL GMBH / STABILO BOSS HIGHLIGHTER PEN
DDB DÜSSELDORF GERMANY DDB DÜSSELDORF
GERMANY
Silver
THE REMARKABLE LISE
STABILO INTERNATIONAL GMBH / STABILO BOSS HIGHLIGHTER PEN
DDB DÜSSELDORF GERMANY DDB DÜSSELDORF
GERMANY
Silver
A04 Consumer Durables
SEALION
SOORUZ / B.I.G. WETSUIT
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
PINGUIN
SOORUZ / B.I.G. WETSUIT
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
PELICAN
SOORUZ / B.I.G. WETSUIT
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
A05 Automotive
YOUR TURN, ELON
HYUNDAI MOTOR EUROPE / HYUNDAI KONA EV
INNOCEAN WORLDWIDE EUROPE Berlin GERMANY INNOCEAN WORLDWIDE EUROPE
Berlin
LAURA MOGALLE
Berlin
ANDRES BLUMENTHAL
Berlin
GABRIEL LAGOS
Berlin
ARTUR FRIEDRICH
Berlin
GERMANY
GOLF
VOLKSWAGEN / FRONT ASSIST
DDB PARIS FRANCE DDB PARIS
FRANCE
POLO
VOLKSWAGEN / FRONT ASSIST
DDB PARIS FRANCE DDB PARIS
FRANCE
TIGUAN
VOLKSWAGEN / FRONT ASSIST
DDB PARIS FRANCE DDB PARIS
FRANCE
A06 Retail
TIME SPENT
MCDONALD'S / MCDONALD'S
LEO BURNETT LONDON UNITED KINGDOM LEO BURNETT LONDON
UNITED KINGDOM
Short List
MASSIVE SHELF
KOCTAS / HOUSEHOLD GOODS
MEDINA TURGUL DDB Istanbul TURKEY MEDINA TURGUL DDB
Istanbul
TURKEY
TAPE MEASURE
KOCTAS / HOUSEHOLD GOODS
MEDINA TURGUL DDB Istanbul TURKEY MEDINA TURGUL DDB
Istanbul
TURKEY
LION
HILTL VEGETARIAN RESTAURANT GROUP / VEGETARIAN RESTAURANT
RUF LANZ Zürich SWITZERLAND RUF LANZ
Zürich
SWITZERLAND
SHARK
HILTL VEGETARIAN RESTAURANT GROUP / VEGETARIAN RESTAURANT
RUF LANZ Zürich SWITZERLAND RUF LANZ
Zürich
SWITZERLAND
GRIZZLY BEAR
HILTL VEGETARIAN RESTAURANT GROUP / VEGETARIAN RESTAURANT
RUF LANZ Zürich SWITZERLAND RUF LANZ
Zürich
SWITZERLAND
THE BIG MAC 50 QUEST
MCDONALD'S ITALIA / RESTAURANTS
LEO BURNETT ITALY Milan ITALY LEO BURNETT ITALY
Milan
ITALY
LOVE FIRE G20
BURGER KING DEUTSCHLAND GMBH / BURGER KING DEUTSCHLAND GMBH
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
LOVE FIRE FIREWORKS
BURGER KING DEUTSCHLAND GMBH / BURGER KING DEUTSCHLAND GMBH
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
LOVE FIRE ULTRAS
BURGER KING DEUTSCHLAND GMBH / BURGER KING DEUTSCHLAND GMBH
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
COMPUTER REVOLUTION
IKEA / "IVAR" (IKEA SHELF)
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
ROCK LEGENDS
IKEA / "IVAR" (IKEA SHELF)
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Short List
NOBEL PRIZE WINNER
IKEA / "IVAR" (IKEA SHELF)
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Short List
PARIS CALLING
HEYRAUD / HEYRAUD SHOES
L'ASSOCIE PARIS FRANCE L'ASSOCIE
PARIS
FRANCE
BELGIAN SUMMER 1
IKEA / RETAIL
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
BELGIAN SUMMER 2
IKEA / RETAIL
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
BELGIAN SUMMER 3
IKEA / RETAIL
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
A07 Travel
UTAIR WHERE YOU BELONG "1 FLOOR"
UTAIR AIRLINES / UTAIR AIRLINES
FRIENDS Moscow RUSSIA FRIENDS
Moscow
RUSSIA
UTAIR WHERE YOU BELONG "9 FLOORS"
UTAIR AIRLINES / UTAIR AIRLINES
FRIENDS Moscow RUSSIA FRIENDS
Moscow
RUSSIA
UTAIR WHERE YOU BELONG "5 FLOORS"
UTAIR AIRLINES / UTAIR AIRLINES
FRIENDS Moscow RUSSIA FRIENDS
Moscow
RUSSIA
NAPLES / SEVILLE
EASYJET / TRAVEL
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
A CAREFULLY REFLECTED BILLBOARD
EASYJET / A CAREFULLY REFLECTED BILLBOARD
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
Short List
MADRID / NAPLES
EASYJET / TRAVEL
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
VENICE / BERLIN
EASYJET / TRAVEL
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
A09 Media / Entertainment
SPORT LINKS US ALL
L'EQUIPE / L'EQUIPE
DDB PARIS FRANCE DDB PARIS
FRANCE
PINK TRIANGLE 1
VANGARDIST MAGAZINE / LGBT CAUSE
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
PLAN.NET
Munich
FRANCE
GERMANY
PINK TRIANGLE 3
VANGARDIST MAGAZINE / LBT CAUSE
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
PLAN.NET
Munich
FRANCE
GERMANY
PINK TRIANGLE 2
VANGARDIST MAGAZINE / LBT CAUSE
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
SERVICEPLAN GERMANY
Munich
PLAN.NET
Munich
FRANCE
GERMANY
A11 Consumer Services
MAKE LOVE NOT MEMES
MIGROS-GENOSSENSCHAFTS-BUND / TELECOMMUNICATIONS SERVICES
WIRZ BBDO SWITZERLAND Zürich SWITZERLAND WIRZ BBDO SWITZERLAND
Zürich
SWITZERLAND
Short List
DATE MORE DATA LESS
MIGROS-GENOSSENSCHAFTS-BUND / TELECOMMUNICATIONS SERVICES
WIRZ BBDO SWITZERLAND Zürich SWITZERLAND WIRZ BBDO SWITZERLAND
Zürich
SWITZERLAND
Short List
MORE TALKING LESS TEXTING
MIGROS-GENOSSENSCHAFTS-BUND / TELECOMMUNICATIONS SERVICES
WIRZ BBDO SWITZERLAND Zürich SWITZERLAND WIRZ BBDO SWITZERLAND
Zürich
SWITZERLAND
PLAY MORE GAME LESS
MIGROS-GENOSSENSCHAFTS-BUND / TELECOMMUNICATIONS SERVICES
WIRZ BBDO SWITZERLAND Zürich SWITZERLAND WIRZ BBDO SWITZERLAND
Zürich
SWITZERLAND
A12 Corporate Social Responsibility (CSR) / Corporate Image
MIDNIGHT SUN
7-ELEVEN / CONDOMS
REITAN CONVENIENCE Oslo NORWAY MORGENSTERN
Oslo
NORWAY
NATIONAL COSTUNE
7-ELEVEN / CONDOMS
REITAN CONVENIENCE Oslo NORWAY MORGENSTERN
Oslo
NORWAY
THE FJORDS
7-ELEVEN / CONDOMS
REITAN CONVENIENCE Oslo NORWAY MORGENSTERN
Oslo
NORWAY