| Wolfgang Schneider |
BBDO Group Germany GmbH |
Chief Creative Officer |
| Mirko Stolz, Tobias Grimm |
BBDO Berlin GmbH |
Creative Managing Director |
| Michael Schachtner |
BBDO Berlin GmbH |
Executive Creative Director |
| Daniel Haschtmann, Nicolas Linde |
BBDO Berlin GmbH |
Creative Director |
| Melanie Specht, Felix Boeck |
BBDO Berlin GmbH |
Art Director |
| Samuel Weiß, Marc Bieri, Gunther Osburg |
BBDO Berlin GmbH |
Copywriter |
| Jens Fauth, Barbara Brunner, Wilma Faget, Natalie Volles, Pauline Harich |
BBDO Berlin GmbH |
Account Team |
| Daniela Haake, Kirsten Gehm |
BBDO Live |
Account Team |
| Steffen Gentis |
BBDO Group Germany GmbH |
Chief Production Officer |
| David Muellenborn |
CraftWork - a brand of ad agencyservices GmbH |
Producer |
| - |
CraftWork - a brand of ad agencyservices GmbH |
Post-Production Company |
| Boy Behnke |
- |
Photographer |
| Gabriel Chwojinik |
- |
Composer |
| - |
Sprachlabor Audioproduktionen GmbH; Studio Funk GmbH & Co KG |
Audio Production House |
| Tim Stephan |
- |
Sound Engineer |
| Michael Haecker |
- |
Sound Engineer |
| Facundo Scalerandi |
- |
Director |
| Felix Marggraff |
- |
Director |
| Jacob Beurle |
- |
Director Of Photography |
| Rene Meixelsberger |
- |
Image Engineer |
| Ulrike Siegfanz, Sebastian Seibert, Heinz Staubitz, Andreas Hampp, Silvia Hoffmann |
- |
Camera Operator |
| Juhn Kim, Christian Esquerre, Daniel Scheurich |
- |
Editor |
| Daniel Borgwart |
- |
Editor |
| Till Markull |
CraftWork - a brand of ad agencyservices GmbH |
Animation |
| - |
e.w. enture GmbH |
Technical Partner / Architecture/Design |
| Anja Zobel |
e.w. enture GmbH |
Project Managment Architecture |
| - |
MDS PAtec Veranstaltungstechnik GmbH |
Technical Partner / Light & Sound |
| Anja Gohkle |
- |
Styling |
| Karsten Cismowski, Jens Schneider |
- |
Make-up Artist |
In the summer of 2017 smart started Carsino – the game show where you scrap your car, press it to a dice and then play with it in a giant game of dice against other car drivers in order to win a smart electric drive. Supported by international influencers we found thousands of drivers who wanted to go all in. The best four became our candidates and finally tossed their diced cars from a 6 meter high ramp at Bavaria Filmstudios in a big event that was streamed live on Youtube, Facebook and Twitter. Driven by an extensive social media campaign Carsino became the first automotive campaign to not only change minds but exchange people’s cars.
As the first high-volume car manufacturer smart electrified their whole car range. But many drivers had doubts about the innovative electric cars. smart wanted to change this negative attitude towards e-mobility and an-imate customers to get rid of their old cars and switch to a smart electric drive.