THE WORLD’S MOST BORING BILLBOARD
| Title | THE WORLD’S MOST BORING BILLBOARD |
| Brand | SIOO:X |
| Product/Service | SIOO:X PREMIUM WOOD SURFACE PROTECTION |
| Category |
D03. Special Build |
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Entrant
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STENDAHLS ADVERTISING AGENCY Gothenburg, SWEDEN
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Idea Creation
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STENDAHLS ADVERTISING AGENCY Gothenburg, SWEDEN
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Media Placement
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STENDAHLS ADVERTISING AGENCY Gothenburg, SWEDEN
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PR
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STENDAHLS ADVERTISING AGENCY Gothenburg, SWEDEN
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Production
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STENDAHLS ADVERTISING AGENCY Gothenburg, SWEDEN
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Credits
| Martin Cedergren |
Stendahls |
CCO |
| Mikael Andersson |
Stendahls |
Copywriter |
| Josefin Thor |
Stendahls |
Art Director |
| Jens Flensburg |
Stendahls |
Account Manager |
| Anna Lotto |
Stendahls |
Project Manager |
| Samuel Forsström |
Stendahls |
Graphic Designer |
| Jens Dohnberg |
Stendahls |
Film Photographer |
| Sara Josefsson |
Stendahls |
Film Photographer |
Cultural/Context information for the jury
We picked a location where the weather will put the Sioo:x product to the ultimate test. We chose Malmö, Sweden’s third largest city, which happens to be a coastal city with high average humidity throughout the year. Something that wears hard on outdoor wooden surfaces. Then, we booked a triple-sided billboard in a public space in Malmö. For twelve years. Lastly, we covered the three billboard sides with Sioo:x-treated boards (from our customer's own balcony) and put our message on the billboard. Suddenly we had created an outdoor ad that will prove that Sioo: x really can keep their promise.