Title	PROUD TRAMS
Brand	VÄSTTRAFIK PUBLIC TRANSPORT
Product/Service	PUBLIC TRANSPORT
Category	D06. Transit
Entrant	FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation	FORSMAN & BODENFORS Gothenburg, SWEDEN
PR	FORSMAN & BODENFORS Gothenburg, SWEDEN

Name	Company	Position
Greger Andersson	Forsman & Bodenfors	Account Director
Helen Johansson	Forsman & Bodenfors	Account Manager
Lars Jansson	Forsman & Bodenfors	Art Director
Pontus Caresten	Forsman & Bodenfors	Copywriter
Christoffer Persson	Forsman & Bodenfors	Designer
Robert Johnsson, Sebastian Nowacki	Forsman & Bodenfors	PR
Anita Rafiei	Forsman & Bodenfors	Planner
Ebba Chambert, Oscar Andersson, Linden Carter, Mira Cederwall Victorin, Nathalie Ruejas Jonson, Linnéa Teljas Puranen, Gustav Gigi Sandin	Ebba Chambert, Oscar Andersson, Linden Carter, Mira Cederwall Victorin, Nathalie Ruejas Jonson, Linnéa Teljas Puranen, Gustav Gigi Sandin	Artists
Malin Ingrid Johansson	Femme Film	Director
Andreas Almkvist	Andreas Almkvist	DOP
Nicolas Peyrau	F&B Studios	Photographer
Kårp	Kårp	Music

Write a short summary of what happens in the ambient or digital execution or campaign.

Public transport provider Västtrafik invited young artists from the LGBTQ community to repaint six of Gothenburg’s iconic trams during EuroPride 2018. To make a statement for everyone’s right to public space – and public transport. The colors of the rainbow were represented by the tram line numbers; from the red number 5 to the purple number 8. All the trams then ran though the streets of Gothenburg during the festival.