FURNITURE

TitleFURNITURE
BrandPSS (PRVÁ STAVEBNÁ SPORITELNA)
Product/ServiceMORTGAGE
Category B11. Consumer Services
Entrant RESPECT APP Bratislava, SLOVAK REPUBLIC
Idea Creation RESPECT APP Bratislava, SLOVAK REPUBLIC
Credits
Name Company Position
Lenka Slovak Bonova Respect APP s.r.o. Creative Director
Mario Poór Respect APP s.r.o. Creative Director
Mykola Kovalenko Respect APP s.r.o. Graphic Designer
Mirka Strakova Respect APP s.r.o. Copywriter
Yolka Udicova Respect APP s.r.o. Partner

Cultural/Context information for the jury

PSS is a major, traditional player in the category of real-estate (housing) financing – loans for purchase or reconstruction. The brand promise communicated via claim is „PSS turns housing to home“. Variations of the PSS logo depict various everyday household situations – children’s games, furnishings, and reconstructions. In a simple visual way as part of the image campaign, we demonstrate this promise via well known PSS logo.