BEE

ClientBIO SUISSE
Category B12. Corporate Social Responsibility (CSR) / Corporate Image
TitleBEE
Product/ServiceUMBRELLA ORGANISATION OF SWISS ORGANIC PRODUCERS
Entrant THJNK Zürich, SWITZERLAND
Idea Creation THJNK Zürich, SWITZERLAND
Credits
Name Company Position
Alexander Jaggy Thjnk Zürich AG Chief Creative Officer
Pablo Schencke Thjnk Zürich AG Creative Director
Cornelia Hess Thjnk Zürich AG Art Director
Andrea Bison Thjnk Zürich AG Managing Director Consulting
Angela Cristofari Thjnk Zürich AG Project Manager
Maurus Zehnder Maurus Zehnder Illustrator
Felix Schregenberger Fotobild Photography

Cultural/Context information for the jury

The poster campaign "Everything is somehow connected" for Bio Suisse, which shows that consumption is directly related to organic farming and the environment (personal.com reported). Knospe products were cleverly combined with representatives of the animal world. The illustrations of the native animals and insects were specially created by a Swiss expert in Scientific Visualization. Knospe is the brand of over 7000 Swiss agricultural and horticultural companies that produce according to Bio Suisse guidelines. Among other things, Knospe stands for holistic approach, biodiversity, animal welfare and resource conservation.