A CAREFULLY REFLECTED BILLBOARD
| Title | A CAREFULLY REFLECTED BILLBOARD |
| Brand | EASYJET |
| Product/Service | A CAREFULLY REFLECTED BILLBOARD |
| Category |
D03. Special Build |
|
Entrant
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BUZZMAN Paris, FRANCE
|
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Idea Creation
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BUZZMAN Paris, FRANCE
|
Credits
| Georges Mohammed-Chérif |
Buzzman |
President and Executive Creative Director |
| Thomas Granger |
Buzzman |
Vice - President |
| Julien Levilain |
Buzzman |
Managing Director |
| Julien Doucet & Lilian Moine |
Buzzman |
Creative Directors |
| Alice Lobel & Gaspard Manguette |
Buzzman |
Artistic Directors |
| Loïc Coelho |
Buzzman |
Head of Account |
| Sacha Hanras |
Buzzman |
Account Executive |
| Loris Bernardini |
Buzzman |
Head of Social Media |
| Robin Delepine |
Buzzman |
Social Media Consultant |
| Amélie Juillet |
Buzzman |
Head of Communication & PR |
| Paul Renaudineau |
Buzzman |
PR & Communication Manager |
| Nina Barbanel & Clémentine Eouzan |
Buzzman |
PR & Communication Assistants |
| Dee Perryman |
Buzzman |
Rights Management |
| Vanessa Barbel |
Buzzman |
Head of TV Production |
| Fany Maupou |
Buzzman |
Print Production |
| Assya Mediouni |
Buzzman |
Production |
| I.MAGE Production |
I.MAGE Production |
Photographer |
Write a short summary of what happens in the ambient or digital execution or campaign.
We decided to surprise the citizens of Bordeaux and hijacked their water miror by installing a giant billboard (43 meters wide x 11 meters high) on the Stock Exchange building, the one that reflects in the water mirror.
On this billboard, the message was written upside down in order to be not understandable when you read it normally but revealed in the water mirror.
Thus, when people look a water mirror they can enjoy our invitation for travel: ""Citizens of Bordeaux, the sky is at your feet. More than 30 destinations from Bordeaux.""
Our goals were to generate conversation and engagement around our action, increase the brand consideration (at a local scale but also nationally at the end) and create brand preference.
Cultural/Context information for the jury
After Paris, Bordeaux is the second city in France to host the most classified monuments. Among them, a real jewel: a water mirror, the largest one in the world, in which are reflected the “Place de la Bourse"" (stock exchange place) and the city docks.
A wonderful projection that makes the pride of the citizens of Bordeaux (most instagrammed place of the town) and marvel all the tourists.