MADRID / NAPLES

ClientEASYJET
Category A07. Travel
TitleMADRID / NAPLES
Product/ServiceTRAVEL
Entrant BUZZMAN Paris, FRANCE
Idea Creation BUZZMAN Paris, FRANCE
Credits
Name Company Position
Georges Mohammed-Chérif Buzzman President and Executive Creative Director
Thomas Granger Buzzman Vice - President
Julien Levilain Buzzman Managing Director
Julien Doucet & Lilian Moine Buzzman Creative Directors
Stéphane List Buzzman Artistic Director
Antoine Moittié Buzzman Copywriter
Hadrien Brice Buzzman Artistic Director Assistant
Loïc Coelho Buzzman Account Director
Sacha Hanras Buzzman Account Executive
Julien Scaglione Buzzman Head of Social Media
Robin Delepine Buzzman Social Media Consultant
Amélie Juillet Buzzman Head of Communication & PR
Paul Renaudineau Buzzman PR & Communication Manager
Suzanne Langlais & Victoire Fouquet-Lapar Buzzman PR & Communication Assistants
Dee Perryman Buzzman Rights Management
Vanessa Barbel Buzzman Head of TV Production

Translation

All our prints were playing with the names of 2 cities in Europe and were always signed the same way: "Europe at 35€. At that price, you can travel twice as much".

Cultural/Context information for the jury

With the holidays departures, summer is a key period for all the airlines companies. To distinguish itself from the competition, easyJet had a strong offer we needed to convey: Europe from 35€. 35€ is a really appealing price because it is really accessible (it's the price of an aircut, a restaurant, a taxi, ...). At that price, you don't have to put to much pressure on your shoulder to find the ""good and only destination"" for your holidays because at that price, you can travel twice as much. To illustrate this simple message and emerge from the cloud (everyone has an ""unbeatable offer""), we created an impactful and surprising outdoor campaign mixing different cities in Europe. Different cities you can easily go to this summer thanks to easyJet.