| Title | DYSLEXIA TAKEOVER |
| Brand | MCDONALD'S |
| Product/Service | FAST FOOD |
| Category |
C01. Animated Digital Screens |
|
Entrant
|
NORD DDB Stockholm, SWEDEN
|
|
Idea Creation
|
NORD DDB Stockholm, SWEDEN
|
Credits
| Andreas Dahlqvist |
NORD DDB Stockholm |
CCO |
| Petter Dixelius |
NORD DDB Stockholm |
Copywriter |
| Joel Ekstrand |
NORD DDB Stockholm |
Art Director |
| Stina Nyberg |
NORD DDB Stockholm |
Account manager |
| Jeanette Ytterman |
NORD DDB Stockholm |
Account Director |
| Hogir Aslan |
NORD DDB Stockholm |
Digital Account Director |
| Jesper Andersson |
NORD DDB Stockholm |
Planner |
| Lina Gooch |
NORD DDB Stockholm |
Business Director |
| Daniel Liljas |
NORD DDB Stockholm |
Graphic Designer |
| Robin Löthberg |
NORD DDB Stockholm |
Social Media Manager |
| Denice Heurlin |
NORD DDB Stockholm |
Producer |
| Olle Lindholm |
NORD DDB Stockholm |
Editor |
| Natan Gullström |
NORD DDB Stockholm |
Editor |
| Luca Monterosso |
NORD DDB Stockholm |
Editor and Motion Graphics |
| Sara Davidson |
Prime |
Senior Associate |
| Axel Tesch |
Prime |
Junior consultant |
| Emanuel Falsén |
OMD |
Business Director |
| Hildegard Rodriguez |
OMD |
Client Manager |
| Linda Rosengren |
Visual Art |
Project Manager |
| Claes Thor |
Visual Art |
Motion Designer |
| Rikard Larsson |
Visual Art |
Broadcast Technician |
| Mats Fogelberg |
Prime |
Senior Advisor |
Write a short summary of what happens in the ambient or digital execution or campaign.
We simulated dyslexia on all McDonald's digital outdoor ads and on the restaurant menu boards during World Dyslexia Awareness Day. All campaign material looked like ordinary campaign ads but we added an animation that made the letters jump around, just like many people with dyslexia describe their diagnosis.