| Title | INSPIRED BY YOU |
| Brand | SAMSUNG |
| Product/Service | SAMSUNG |
| Category |
D03. Special Build |
|
Entrant
|
CHEIL GERMANY Frankfurt, GERMANY
|
|
Idea Creation
|
CHEIL GERMANY Frankfurt, GERMANY
|
|
Idea Creation 2
|
CHEIL WORLDWIDE Seoul, SOUTH KOREA
|
|
Production
|
TAMSCHICK MEDIA+SPACE Berlin, GERMANY
|
|
Production 2
|
AD-MODUM Emsdetten, GERMANY
|
|
Production 3
|
MARKENFILM Wedel, GERMANY
|
|
Production 4
|
REDHOOD Seoul, SOUTH KOREA
|
|
Production 5
|
MINORITY Seoul, SOUTH KOREA
|
|
Additional Company
|
RABBIT WALKS Seoul, SOUTH KOREA
|
|
Additional Company 2
|
DAAMDAAMSAMUSO Seoul, SOUTH KOREA
|
Credits
| Roland Rudolf |
Cheil Germany |
Chief Creative Officer |
| Annika D'Ambrogio |
Cheil Germany |
Senior Copywriter |
| Sonja Fritsch |
Cheil Germany |
Senior Art Director |
| Boris Banozic |
Cheil Germany MDLab |
Executive Creative Director |
| Jonghee Yoo |
Cheil Worldwide |
Executive Creative Director |
| Jong Hyeon Lee |
Cheil Worldwide |
Business Lead |
| Youngsu Lee |
Cheil Worldwide |
Account Manager |
| Jaewon Kim |
Cheil Worldwide |
Account Manager |
| Jan Schwiersch |
Cheil Germany |
Creative Director |
| Jaewook Nam |
Cheil Worldwide |
Creative Director |
| Seongkeun Yoo |
Cheil Worldwide |
Creative Director |
| Wonjun Jang |
Cheil Worldwide |
Copywriter |
| Seongyong Kim |
Cheil Worldwide |
Copywriter |
| Mahmoud Hakim |
Cheil Germany MDLab |
Design Director |
| Abdullah Yoosufali Nalakath |
Cheil Germany MDLab |
Designer |
| Soojin Oh |
Cheil Worldwide |
Art Director |
| Jihyun Song |
Cheil Worldwide |
Art Director |
| Vladimir Moldovanu |
Cheil Germany MDLab |
Senior Designers |
| Dominik Buhr |
Cheil Germany MDLab |
Senior Designers |
| Joshua Jordy Ulitzsch |
Cheil Germany |
Junior Motion Designer |
| Moritz Gillrath |
Cheil Germany |
Head of Content Production |
| Jaeik Choi |
Cheil Worldwide |
Space Designer |
| Changwan Choi |
Cheil Worldwide |
Space Designer |
| Jeehea Kim |
Cheil Worldwide |
Space Designer |
| Hyejin Kim |
Cheil Worldwide |
Space Designer |
| Jongwook An |
Cheil Worldwide |
Project Leader |
| Chelhong Kim |
Cheil Worldwide |
Project Leader |
| Chinho Chang |
Cheil Germany |
Production |
| Taehyung Kim |
Cheil Germany |
Production |
Write a short summary of what happens in the ambient or digital execution or campaign.
At IFA 2017, the visitors were welcomed by a live multimedia installation.
Without a single touch, they took pictures at digital kiosks which animated their portraits across the biggest curved screen at the IFA: 27 HD projectors were pointed to the 550 square meters curved screen and created an ultra-high, 14K resolution. The digital faces of the visitors were created from the shapes of the product portfolio into a dynamic stream of particles. This way, Samsung thanked the visitors to be the inspirational source of their innovations.
The spatial gesture of the curved screen literally pulled the visitors into the visionary world of products.
Here, interactive zones made the products come alive.
Cultural/Context information for the jury
Connectivity was the trending topic at IFA 2017, the most important fair for consumer electronics.
While most of the companies only staged the connection of products, Samsung put the connection of products and people in the heart of its brand world.