| Title | BMW I3 |
| Brand | BMW (SWITZERLAND) AG |
| Product/Service | CARS |
| Category |
E01. Standard Sites |
|
Entrant
|
SERVICEPLAN SUISSE Zürich, SWITZERLAND
|
|
Idea Creation
|
SERVICEPLAN SUISSE Zürich, SWITZERLAND
|
Credits
| Raul Serrat |
Serviceplan Suisse AG |
Executive Creative Director |
| Günter Zumbach |
Serviceplan Suisse AG |
Copywriter |
| Daniel Hesse |
Serviceplan Suisse AG |
Art Direction |
| Nadja Tandler |
Serviceplan Suisse AG |
Graphic Design |
| Florian Birkner |
Serviceplan Suisse AG |
Creative Direction |
| Simon Staub |
Serviceplan Suisse AG |
Creative Direction |
| Sabri Abidi |
Serviceplan Suisse AG |
Account Manager |
| Valmire Muji |
Serviceplan Suisse AG |
Account Manager |
Translation
((Headline 1))
The new BMW i3.
((Headline 2))
Now with increased range.
Cultural/Context information for the jury
In 2018, BMW released a new version of its all-electric i3 model. Its improved battery pack provides a 30% increase in range compared to its predecessor. The extension of the range also extended the car's appeal: Whereas previous i3 models were mainly marketed to people living in cities with convenient access to a dense network of charging stations, the enhancements to the new BMW i3 made it suitable for those living outside the core urban areas as well. Letting them enjoy a car that's not only sustainable, but also a pleasure to drive.