THE BIG MAC 50 QUEST

ClientMCDONALD'S ITALIA
Category A06. Retail
TitleTHE BIG MAC 50 QUEST
Product/ServiceRESTAURANTS
Entrant LEO BURNETT ITALY Milan, ITALY
Idea Creation LEO BURNETT ITALY Milan, ITALY
Media Placement OMD Milan, ITALY
Production MOVIE MAGIC INTERNATIONAL Milan, ITALY
Credits
Name Company Position
Selmi Bali Barissever Leo Burnett Executive Creative Director
Lorenzo Crespi Leo Burnett Executive Creative Director
Alessandro Antonini Leo Burnett Executive Creative Director
Mattia Montanari Leo Burnett Head of Art&Innovation
Vanessa Miccoli Leo Burnett Senior Copywriter
Claudia Greco Leo Burnett Assistant Art Director
Alessandra Tondi Leo Burnett Assistant Copywriter
Neta Ben Tovim Leo Burnett Creative Director - Head of Design
Silvana Ferraris Leo Burnett Designer
Acsinia Messina Leo Burnett Brand Leader
Marika Mazzoni Leo Burnett Account Director
Elisabetta Iulita Leo Burnett Account Executive
Francesco Daleno Leo Burnett Project Manager
Alberto Della Torre Leo Burnett Junior Project Manager
Laura Rosari Leo Burnett Account Director
Paolo Rolla Leo Burnett Account Executive
Federica Doria Leo Burnett Community Manager
Cristian Di Pietrantonio Leo Burnett Community Manager
Mattia Orso Mangano Leo Burnett Planning Director
Maria Luisa Crisponi Leo Burnett Agency TV producer
Chicco Mazzini Movie Magic Production House Producer
Ago Panini - Director
Paolo Caimi - DoP
Ferdinando Arnò - Music
Claudio Furlan UsUp Event Production House
Pietro Meschini Adattivo Technical Agency
Michela Marni OMD Media Agency responsible

Cultural/Context information for the jury

Italy is a very diverse country. The Northern area is very different from the Southern one. There are different architectural styles, different traditions, habits and different dialects. Just a few things bring Italians together. Big Mac is one of them. So, for its anniversary, we asked Italians to get together to reunite the most famous McDonald’s burger.