ZEWA DELUXE – MADE FOR BIG FAMILIES

TitleZEWA DELUXE – MADE FOR BIG FAMILIES
BrandESSITY
Product/ServiceZEWA TOILET PAPER
Category D03. Special Build
Entrant PUBLICIS Riga, LATVIA
Idea Creation PUBLICIS Riga, LATVIA
Production RARE DARBNICA Riga, LATVIA
Credits
Name Company Position
Andrey Tyukavkin Publicis Riga Creative Director
Kristaps Bricis Publicis Riga Copywriter
Inga Beitina Publicis Riga Account Director
Anna-Marija Polaka Publicis Riga Account Manager
Juris Mezeckis Publicis Riga Art director
Omer Gulec Publicis Riga Video designer

Write a short summary of what happens in the ambient or digital execution or campaign.

To promote ZEWA toilet paper during Positivus — a popular Latvian music festival with over 30 000 visitors — a non-traditional advertising outdoor object was created. It was installed next to the route to the festival site. As a result, it became an instant hit on Instagram.

Cultural/Context information for the jury

Luckily, toilet paper itself is culturally uniform for all the countries in the world. The only contextual addendum would be "Positivus" - a somewhat hippie-style music festival where we placed the ambient structure.