THE WALL

TitleTHE WALL
BrandBETV
Product/ServiceBROADCASTING
Category D03. Special Build
Entrant HAPPINESS BRUSSELS Brussels, BELGIUM
Idea Creation HAPPINESS BRUSSELS Brussels, BELGIUM
Credits
Name Company Position
Frederic Campodonico BeTV Directeur Commercial 
Stéphanie Charguerot BeTV Product Manager
Caroline Kassis BeTV Communication Manager
Karen Corrigan Happiness / an FCB alliance Executive Creative Management
Geoffrey Hantson Happiness / an FCB alliance Chief Creative Officer
Philippe Fass Happiness / an FCB alliance Creative Director
Pieter Claeys Happiness / an FCB alliance Concept Provider
Roxane Schneider Happiness / an FCB alliance Concept Provider
Barbara Dzikanowice Happiness / an FCB alliance Concept Provider
Katrien Bottez Happiness / an FCB alliance Senior Creative Coach
Pascal Kemajou Happiness / an FCB alliance Group Account Director
Camille Martin-Schmets Happiness / an FCB alliance Account Executive
Isabelle Koelman Happiness / an FCB alliance Strategic Director
Lisa Gadeyne Happiness / an FCB alliance DOP
Sumi Acros Mina Happiness / an FCB alliance DOP
Sophie Gunsbourg Happiness / an FCB alliance Agency Producer
Kassandra Donia Happiness / an FCB alliance DTP
Alexandra Carosielli Happiness / an FCB alliance DTP
Remke Faber Happiness / an FCB alliance Head of Motion

Write a short summary of what happens in the ambient or digital execution or campaign.

To launch ‘Who is America’, the new controversial Sacha Baron Cohen political satire show, in Belgium broadcaster BeTv made an out of home installation as controversial as the show itself: overnight, without informing the owners, real walls were built in front of three Mexican restaurants. Mimicking US President Trump’s promise to buid a wall on the US-Mexican border. On those walls we’ve put the globally used poster that announces the show.

Cultural/Context information for the jury

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