| Title | #FRANCEACCESSIBLE |
| Brand | APF FRANCE HANDICAP |
| Product/Service | NON-PROFIT / CHARITY |
| Category |
B13. Not-for-profit / Charity / Government |
|
Entrant
|
APF FRANCE HANDICAP Paris, FRANCE
|
|
Idea Creation
|
BRAND STATION Paris, FRANCE
|
Credits
| Damien Guiol |
Brand Station |
Art Director |
| Samy Benama |
Brand Station |
Copy Writer |
| Loic Chauveau |
Brand Station |
CEO, Creation Director |
| Natcha Crea |
Brand Station |
Marketing Director |
| Fabien Manzano |
Brand Station |
PR & Communication Manager |
Cultural/Context information for the jury
The Paris Metro is the least accessible Metro in the world for people with reduced mobility.
Only 9 stations out of 303 can be accessed by them. To raise awareness on this unacceptable situation, APF Handicap launched the #FranceAccessible campaign.
On september 26th, more than 200 Paris Metro stations were hijacked by hundreds of people with disabilites & members of APF Handicap association. The classical Metro map posted in each station was covered with a new map that only showed LIne 14 of the Paris Metro : The only metro line that can be accessed by wheelchair users.
The media coverage was very strong. We were able to bring several TV news channels (M6, France 3 TV, LCI), radio stations and press journalists to the site.
A powerful media coverage that has even had an impact on the political sphere (Paris City Hall) who asked to meet the association.