WELCOME TO THE BBQ SEASON

TitleWELCOME TO THE BBQ SEASON
BrandCOOP DANMARK
Product/ServiceSUPERMARKET
Category D01. Displays
Entrant HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen, DENMARK
Idea Creation HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen, DENMARK
Credits
Name Company Position
Ulrik Michelsen Hjaltelin Stahl Creative Director
Pernille Strøm Hjaltelin Stahl Creative Director
Alexander Binger Hjaltelin Stahl Art Director
Nathalia Tjelum Henriks Hjaltelin Stahl Creative Producer

Write a short summary of what happens in the ambient or digital execution or campaign.

By using a transparent plastic coating on the adshell we transformed the 4 neon tubes inside into a red hot grill. On top of that we put a sticker with a piece of meat.