DRAW TO ART

Short List
ClientGOOGLE
Category E03. Technology
TitleDRAW TO ART
Product/ServiceINTERACTIVE EASEL
Entrant GOOGLE CREATIVE LAB London, UNITED KINGDOM
Idea Creation GOOGLE CREATIVE LAB London, UNITED KINGDOM
Production GOOGLE CREATIVE LAB London, UNITED KINGDOM
Credits
Name Company Position
Google Creative Lab Google Arts and Culture Creative Lead

Write a short summary of what happens in the ambient or digital execution or campaign.

Draw to Art is a new experience that uses machine learning to match your doodles to drawings, paintings and sculptures from museums around the world - Draw something on the left of the canvas and visually similar artworks are presented on the right. Using machine learning, we trained a deep neural network to recognize visual features in doodles, like shapes, lines and perspectives. We also trained it to recognize the same features in paintings, sketches and sculptures from the collection so Draw to Art can associate doodles to similar works of art. The best matches are then presented to the user who can help teach the neural network by rating the matches to help improve the results for everyone. We created a series of interactive easels so everyone can try Draw to Art in a tangible way in events and cultural spaces.

Cultural/Context information for the jury

Since 2011, Google Arts & Culture has digitized art collections from museums all around the world to make art more accessible to everyone. Google Arts & Culture asked us to create a way to help people discover the millions of pieces in the collection in a relevant and personal way.