THE DISCREET

ClientMARIE CLAIRE
Category B12. Corporate Social Responsibility (CSR) / Corporate Image
TitleTHE DISCREET
Product/ServiceSEXUAL HARASSEMENT
Entrant DDB PARIS, FRANCE
Idea Creation DDB PARIS, FRANCE
Credits
Name Company Position
Alexander Kalchev DDB Paris Executive Creative Director
Mickaël Jacquemin DDB Paris Art Director
Benoît Oulhen DDB Paris Copywriter
Jean-Luc Bravi DDB Paris President
Agathe Bicart-Sée DDB Paris Account Manager
Cédric Ledoux DDB Paris Planner
Quentin Moenne Loccoz DDB Paris Agency Producer
Gwenaëlle Thebault Marie Claire Advertiser Supervisor
Marianne Mairesse Marie Claire Advertiser Supervisor
Vincent Desailly - Photographer

Cultural/Context information for the jury

In France, 100% of women using public transportation have experienced sexual harassment or sexual assaults at least one time. This unacceptable situation is becoming a major societal topic. Marie Claire, one of the first and most engaged women magazines in France, wanted to be part of this fight and take action on 8 march for the International Women’s Day. Most communications target the victims or the aggressors - and forget those who can really make a change : witnesses. We chose a deliberately unsettling approach to denounce the impunity of harassers and commit citizens to act collectively against harassment in the public space. Marie Claire’s engagement went beyond the campaign with a special issue of the magazine dedicated to street harassment. Including concrete, illustrated advice on how to take action when witnessing such situations.