SPORT LINKS US ALL

ClientL'EQUIPE
Category A09. Media / Entertainment
TitleSPORT LINKS US ALL
Product/ServiceL'EQUIPE
Entrant DDB PARIS, FRANCE
Idea Creation DDB PARIS, FRANCE
Credits
Name Company Position
Alexander Kalchev DDB Paris Executive Creative Director
Benoit Oulhen DDB Paris Copywriter
Mickael Jacquemin DDB Paris Art Director
Louis Dauge DDB Paris Copywriter
Kevin Audric DDB Paris Art Director
Odile Song DDB Paris Planner
Jean-Luc Bravi DDB Paris President
Fabien Donnay DDB Paris Account Manager
Axel Renaudin DDB Paris Account Manager
Guillaume Manigot DDB Paris Account Executive
Benoit Liva L'Equipe Advertiser Supervisor
Damien Darroman L'Equipe Advertiser Supervisor
Fatiha El Khouloudi L'Equipe Advertiser Supervisor

Cultural/Context information for the jury

Whether we are interested in sports or not, Whether we watch a game once in a while or just can’t miss any. Whether we celebrate a goal or a world title, whether we like football, cycling, or curling, sport is undoubtedly the only subject able to gather so many of us. More than ever, sport brings collective emotions and lives at the heart of our society. Covering the news for every sport, on every medium, L’équipe is the only french media who can represent the rallying point of all these individuals, all linked by sport. To convey those simple truths, we developed a creative idea with endless possibilities, based on multiple associations of ideas all leading to L’Equipe. Print ads and posters all across French cities deployed a huge tree structure whose center was L’Equipe and its new baseline.