YOUR TURN, ELON

ClientHYUNDAI MOTOR EUROPE
Category A05. Automotive
TitleYOUR TURN, ELON
Product/ServiceHYUNDAI KONA EV
Entrant INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
Idea Creation INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
Idea Creation 2 LAURA MOGALLE Berlin, GERMANY
Idea Creation 3 ANDRES BLUMENTHAL Berlin, GERMANY
Idea Creation 4 GABRIEL LAGOS Berlin, GERMANY
Idea Creation 5 ARTUR FRIEDRICH Berlin, GERMANY
Media Placement HAVAS MEDIA Frankfurt, GERMANY
Production MAINWORKS Frankfurt, GERMANY
Additional Company HYUNDAI MOTOR GROUP Frankfurt, GERMANY
Credits
Name Company Position
Jeremy Craigen INNOCEAN Worldwide Europe Global Chief Creative Officer
Ricardo Wolff INNOCEAN Worldwide Europe Executive Creative Director
Andreas Cordt INNOCEAN Worldwide Europe Chief Operating Officer
Andrea Razeto INNOCEAN Worldwide Europe Business Director
Sophia Goerner INNOCEAN Worldwide Europe European Planning Director
Mark Fosbueary INNOCEAN Worldwide Europe European Creative Services Director
Sven Kuebler INNOCEAN Worldwide Europe Senior Account Director
Maria Vittoria Montanari INNOCEAN Worldwide Europe Senior Media Manager
Anna Nowak-Otto INNOCEAN Worldwide Europe Senior Strategy Manager
Felipe Cury INNOCEAN Worldwide Europe Senior Art Director
Ahmet Kilic INNOCEAN Worldwide Europe Art Director
Stephania Iordanoglou INNOCEAN Worldwide Europe Digital Strategist
Rohan Vitus Fernandes INNOCEAN Worldwide Europe Copywriter
Wolfgang Ruch Havas Media Group European Hub Director Hyundai-Kia

Cultural/Context information for the jury

The e-mobility race was tough this year. While Mr. Musk repeatedly criticized traditional car-makers for their old-fashioned ways, brands invested fortunes to make the public believe that they were ahead of competition. In reality, products don’t always match expectations. The situation at Hyundai is different. With the arrival of the KONA electric, the world’s first electric compact-SUV, Hyundai had an entire range of EV models ready for purchase. We decided to send a brief message to the industry. So short, that it consisted of just 3 words: “Your turn, Elon.” The billboard clearly highlighted the fact that some companies are bringing real solutions to the market, while others are just talking about them. The outdoor ad was placed at the exit of the Geneva Airport, visible to visitors arriving to visit the prestigious motor show.