A MINI TEST DRIVE

TitleA MINI TEST DRIVE
BrandMINI
Product/ServiceMINI (BRAND)
Category C02. Interactive Digital Screens
Entrant INGO Stockholm, SWEDEN
Idea Creation INGO Stockholm, SWEDEN
Production INGO Stockholm, SWEDEN
Credits
Name Company Position
Björn Ståhl INGO Sthlm ECD
Rasmus Andersson INGO Sthlm Copywriter
Max Hultberg INGO Sthlm Art Director
Stefan Kindgren INGO Sthlm Digital Creative Developer
Anna Odengard INGO Sthlm Account Manager

Write a short summary of what happens in the ambient or digital execution or campaign.

A billboard campaign was launched in Stockholm city with printed race tracks. Inspired from the scalextric racing game we made a similar game in augmented reality. By blending your smartphone with the racing track you could test drive a 3D MINI Plug-In Hybrid right on the billboard. Perfect for killing time while waiting for the second best way of commuting.